This still from a council video might seem sinister were it not for the happy skater

Good news: Massive majority of Aucklanders back Unitary Plan – Spinoff/SSI poll

Turns out that the people of Auckland think the blueprint for the future of the city is pretty bloody good.

This still from a council video might seem sinister were it not for the happy skater


The Unitary Plan, which The Spinoff and others have been banging on about recently, was signed off by Auckland Council with a surprising lack of rowdy opposition last week. It turns out our newly reformed pro-density politicians were channelling the views of Aucklanders at large, with more than a stonking 85% of those who expressed a view broadly supporting the plan – albeit most with some reservations – in an SSI poll for the Spinoff, commissioned with Jennings Murphy.

Asked, “Do you broadly agree with Auckland’s Unitary Plan and its plan to allow for 422,000 new homes in the city over the next 25 years?”, 19.1% of respondents chose the option “yes, great idea” and 55.8% “yes, but have some reservations”. Just 12.4% answered “no” and 12.8% said “don’t know”.



Many councillors were influenced, no doubt, by conversations with ordinary Aucklanders. But the result supports the idea that the National-led government may have applied pressure on centre-right councillors after looking at the results of their own internal polling (which, according to various whispers in our virtual ears, broadly squares with the mayoral poll result published by The Spinoff yesterday).

Stay tuned for more juicy poll morsels to come later this week.

Survey Sampling International (SSI) conducted an online survey among a representative sample of 760 Auckland residents aged 18 and over with quota applied to gender, age and region within Auckland. All respondents were screened to ensure they were New Zealand residents and eligible to vote. The polling period was 17-19 August and the margin of error is +/- 3.6%.

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries offering the widest, most diverse access to audiences around the globe through its own panels, social media, online communities and affiliate partners. SSI has 40 offices in 20 countries and serves more than 3,000 clients worldwide.

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