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Bailey Mackey's (Ngāti Porou, Tūhoe, Rongowhakaata) first television job was as a reporter for Māori news programme Te Karere. Later, while head of sport for Māori Television, he created long-running sports show Code. Mackey established companies Black Inc Media and Pango Productions, and co-created high profile 2012 reality series The GC. He also sold the format for Pango's hit show Sidewalk Karaoke to global company FremantleMedia.