Cathrine Jansson-Boyd

Cathrine Jansson-Boyd is a Reader in Consumer Psychology at Anglia Ruskin University in the UK.

Media
Nov 12, 2018

The TV ad banned as 'too political', and what it says about corporate caring

The ad might not be shown on television, but the company behind it has got the publicity it was looking for, writes Cathrine Janssson-Boyd.

Read on.


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