Maha Albadrawi

Maha Albadrawi is a writer and producer based in Auckland. She has a love of storytelling in all its forms and often goes on tangents.

Aug 31, 2017

The unauthorised history of the iconic Vogel's 'New Zealanders Overseas' ad

It contains one of the most memorable lines in New Zealand advertising, but what else went into making the iconic Vogel's O.E. ad? Maha Albadrawi, with help from Lucy Zee, investigates.

Read on.

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