Victoria Crockford

Victoria Crockford is an Arrowtown-based researcher, writer and analyst. She lives with her partner, daughter and a sheep dog that is probably smarter than her. Find her online at

Social enterprise: trendy movement or real change?

Social enterprise – entrepreneurship that combines business nous with ethical aims – is on the rise. But is it anything more than a placebo effect that makes consumers momentarily feel good? Victoria Crockford finds if you want to remain relevant in 2017, you need to show your social credentials.