“As you probably know, it’s a very turbulent media market out there. If you enjoy The Spinoff and want to help us survive the storm, please donate to The Spinoff Members.

You’ll help us keep making homegrown and independent journalism that’s free to all. Our coverage of local elections, the Policy voting tool and our climate change journalism, for example, would have been impossible without the support of members”

– Toby Manhire, Editor, The Spinoff.


are also available

Annual costs are $500 (fewer than 50 staff), $1250 (50-200 staff) and $2000 (200 or more staff).

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Member Benefits
The Spinoff Tea Towel

For a limited time, all members donating $80 annually will receive a Spinoff teatowel – illustrated by no other than Toby Morris

A new initiative to facilitate our journalism, The Spinoff Members lets our audience support our work and play a role in directing new areas of coverage. If you’d like to support our mission, please click below to make a donation of your choice.

Why we’re doing this:

  • Advertising-funded journalism is broken
  • We’d love to cover more topics, but lack funding
  • We want our journalism to be free to all, not behind a wall
  • Our readers’ voices matter to us


All active members will receive:

  • Opportunities to tell us topics you’d like us to cover
  • A world news email from The Bulletin’s Alex Braae
  • Our staff’s undying gratitude and love
  • Members who contribute $80 or more a year receive The Spinoff Teatowel, illustrated by Toby Morris

These People
This Work
Do I still get to read The Spinoff if I don’t join up?

There are some great benefits to membership – a new world news email from The Bulletin’s Alex Braae, and our tea towel if you donate over $80. But we have consciously decided to keep the vast majority of our journalism free to all. You pay to support that, not to fence it away – to grow that journalism and make it sustainable.

Is that a yes?

If becoming a member isn’t for you or is beyond your means, please keep enjoying The Spinoff for free.

How has The Spinoff worked before this?

The bulk of The Spinoff’s income comes from content partnerships – clearly labeled collaborations with partner brands to create coverage of topics they care about. We also create video through NZ on Air, and “white label” content for brands – magazines, podcasts and blog posts that run on their own platforms and social channels. If you'd like to know more about this work, please email mark@thespinoff.co.nz

Why are you doing this now?

We have arrived at a point where there are things we’d like to do which we can’t fund commercially. After five years, we have a pretty good handle on what the market will support. This is for everything else. And, having won website of the year at the 2019 Voyager Media Awards, and published our first book, it feels like the right time.

How do I find out where the money is going?

We will publish an annual overview which details what we did with the membership contributions in April of each year, and regularly communicate with members to explain, and seek advice on, where the money is being spent.

Will members be able to tell you what to write about?

Not “tell” – but we do listen and respond. You will be surveyed about projects or areas of coverage, and have a special email contact to offer story suggestions, tips and feedback.

I already donate to The Spinoff’s longform investigative fund. What does this mean for me?

We will continue to pursue investigative journalism, and will keep doing so at the same rate using existing ongoing donations. If you would like to expand your donation, you are welcome to do so. Otherwise – rest easy. We will keep at it.

Why is a private organisation is seeking money from its readers?

For the same reason private organisations as diverse the New York Times, ESPN, the Economist and the Ashburton Guardian need money from readers to create their content. There is very little public funding of journalism in New Zealand, so to survive and grow we need contributions from our audience.

Why aren’t you putting up a paywall?

Paywalls are great for some organisations. We want to keep our content free for all.

Are you going to spend this money on Facebook and Google?

No. We currently spend a portion of our income on social media boosting, but this income will be ring-fenced to staff and support journalism.

What is this new email that Alex Braae (The Bulletin Editor) is doing about?

It’s a weekly compilation of the biggest international news – think of it as a bonus Bulletin, covering essential reads on key global stories.

Will you still be covering reality TV?

Yes we will. The Spinoff has covered reality TV from day one, viewing it as an indispensable window into New Zealand’s evolving psyche and culture. We also think it’s important to strike a balance between light and shade, high and low culture and silly and serious work. If that’s not your cup of tea – that’s all good. We recommend simply not clicking on stories which cover topics you don’t care for. But if you somehow do click them, don’t be surprised if you get a lot more than you bargained for – our coverage is very different from that of other sites.

I’d like to donate, but services as opposed to cash. Can I do this?

Potentially – get in touch with kerryanne@thespinoff.co.nz and we’ll see if the organisation has a need.

I’m a business or organisation. Can we become a member too?

Absolutely. Get in touch with kerryanne@thespinoff.co.nz. We can talk you through different levels to suit the scale of your business and your desire to help.

Who is PressPatron?

The Spinoff has partnered with PressPatron to facilitate its membership campaign. PressPatron is a Kiwi crowdfunding platform that makes it easy to support the future of quality independent journalism in New Zealand. You can learn more about their platform and community here.

Is my payment secure?

Membership payments are processed using a secure SSL connection with 256-bit AES encryption. The underlying payment infrastructure is provided by Stripe, a global leader in online payments who provides credit card processing for companies such as Facebook, Twitter, Xero, Kickstarter, and others.

All credit card data is encrypted and Stripe maintains strict administrative, technical, and physical procedures to protect your information. More info about Stripe’s security policies can be viewed here. The Spinoff and PressPatron do not collect or store your credit card number within their own database.

How can I change my membership payment?

Once you have become a member, you will be given the option of creating a PressPatron account to manage your payment preferences. Your supporter dashboard will provide you with an interface for editing your payment details, such as cancelling, changing the amount, updating your credit card, as well as other account settings. If you already have a PressPatron account, you can login here.

Have any other questions?

Please get in touch if you have any questions or feedback:

  • The Spinoff: contact members@thespinoff.co.nz
  • PressPatron's support team: contact
  • PressPatron FAQ section