Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Paris Georgia co-founders Paris Mitchell Temple and Georgia Cherrie.
This week’s podcast features a chat with the duo behind one of the most exciting and internationally relevant local fashion labels in town. In an industry that is famously hard, and coming from a place a long way away, Paris Georgia has defied the odds and kept manufacturing here, while selling into some of the world’s top stores.
It has already accomplished a few things most fashion labels could only dream of, like launching on American Vogue, having Kendall Jenner wear its clothes and post them on Instagram twice in one week, and having one of the world’s leading showrooms in New York call them up and ask to represent a collection before they even had a full collection.
It all started when school friends Paris Mitchell Temple and Georgia Cherrie set up a vintage store together and made a few ‘basics’. With the help of their friends, fans and contacts their small project became a runaway success that is now coming to the runway with Paris Georgia being selected as this year’s Mercedes Benz Presents designer for New Zealand Fashion Week.
To talk about the show and the journey, Paris Georgia’s co-founders joined the podcast for a half-hour chat that digs into just how they made this all happen, and what they have coming up next.
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