Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Greig Brebner from Blunt Umbrellas.
This week on the podcast is a business that began with the realisation that umbrellas really sucked.
Today, Blunt Umbrellas sell brollies for five-to-10 times more than the rest of the market, are found in countries all around the world, and have now sold over a million units of their signature styles.
Through fashion collaborations, a lot of market building, and clever design, Blunt has created its own section of the market for its strong, beautifully designed, windproof umbrellas that won’t take your eye out or head straight to landfill.
To talk about making an idea into reality, the importance of a clear vision, and loving bad weather, creator and inventor Greig Brebner joined the podcast.
Environmental Innovation is the focus for this year’s C-Prize challenge – Callaghan Innovation is asking innovators to develop tech solutions with the power to change environmental outcomes. Business advice, mentoring and R&D expertise will support finalists to turn their concepts into reality. Follow the C-Prize journey.
The Spinoff Weekly compiles the best stories of the week – an essential guide to modern life in New Zealand, emailed out on Monday evenings.