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Jane Brown

Guest writer

Very low prices and customised recommendations are part of what makes Temu appealing to consumers. Photo: Getty.

Black Friday marketing tricks and four ways to stop yourself falling for them

Once a US-only phenomenon, Black Friday sales are now firmly part of the New Zealand retail calendar. It's easy to get caught up in the excitement of snagging a one-off bargain – but are shoppers being had?

By Jane Brown | 23rd November, 2018