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Bring your stories to life

The Spinoff: Aotearoa's premier independent media platform, disrupting norms at the nexus of news, culture and current affairs.

Like everything we do, The Spinoff's commercial offering is impactful, insightful and attention-grabbing. Our comprehensive advertising suite includes premium editorial, audio and video content, high-visibility section sponsorships and highly effective inventory products - with all of our partnership packages carefully and collaboratively designed to meet your brand's precise needs.

Working with The Spinoff

Partnerships

Sponsorships

Display

The Spinoff redefines brand engagement through bespoke editorial, video, podcasts, events and activations. Our tailored partnerships empower your brand with a distinct voice, authentically placing it at the heart of conversations. With our award-winning editorial team, we bring your stories to life across various mediums, seamlessly integrating your brand into our creative and across our platform.
Looking to drive the conversation? Our newsletter, podcast and category sponsorship opportunities can position your brand front and centre in topics that matter to you, with flexible short and long-term options available.
The Spinoff redefines brand engagement through bespoke editorial, video, podcasts, events and activations. Our tailored partnerships empower your brand with a distinct voice, authentically placing it at the heart of conversations. With our award-winning editorial team, we bring your stories to life across various mediums, seamlessly integrating your brand into our creative and across our platform.
Looking to drive the conversation? Our newsletter, podcast and category sponsorship opportunities can position your brand front and centre in topics that matter to you, with flexible short and long-term options available.

Partnerships

The Spinoff redefines brand engagement through bespoke editorial, video, podcasts, events and activations. Our tailored partnerships empower your brand with a distinct voice, authentically placing it at the heart of conversations. With our award-winning editorial team, we bring your stories to life across various mediums, seamlessly integrating your brand into our creative and across our platform.

Sponsorships

Looking to drive the conversation? Our newsletter, podcast and category sponsorship opportunities can position your brand front and centre in topics that matter to you, with flexible short and long-term options available.

Dynamic Inventory

Custom Inventory Plans

Custom Inventory Plans

Through our wide range of content channels and multiple touchpoints, we empower partners to create bespoke inventory plans. This ensures your brand gains targeted and impactful visibility across our audience.

Our plans are fully adaptable to suit your budget and reach goals, guaranteeing a personalised and successful partnership. Options include on-site native inventory, podcast advertisements, homepage takeovers, and standard display campaigns.
Case Study: Creative NZ

Case Study: Creative NZ

In partnership with Creative New Zealand, The Spinoff created Art Work, a nine-part series of as-told-to profiles which elegantly shared the real-life stories of a diverse range of artists. Shared on The Spinoff, and amplified via Stuff, as well as a wide-ranging OOH campaign built a strong following.
60k page views
646k total reach
Case Study: AA Life Insurance

Case Study: AA Life Insurance

The Spinoff launched Death Week in partnership with AA Life Insurance in 2023 and then again in 2024. This full-week takeover offered nuanced and broad commentary, addressing difficult questions surrounding this hard-hitting subject. It delivered 20 impactful editorial articles, original illustrations, social media amplification and a large-scale OOH campaign.
93k page views
1.5 min dwell time
*2023 results
Case Study: Auckland Transport

Case Study: Auckland Transport

The Spinoff's four-part content series, “Two Wheels, To Where?”, in partnership with Auckland Transport, captivated readers by exploring Tāmaki Makaurau's cycleways through the eyes of local cyclists. Stunning illustrations mapped each route, with iconic landmarks adding a vibrant visual narrative that brought the series to life. Social media buzz further unified the cycling community.
20k page views
1.2k clicks through
to AT's cycle map
Podcasts

Podcasts

The Spinoff has 15 unique podcast offerings, reaching on average more than 150,000 listeners monthly.

Utilising our network of journalists, subject matter experts and media personalities, we create bespoke podcast content specifically for your brand.

We enhance visibility by promoting these podcasts across our channels and provide customised assets to support each episode on social and ATL channels.
Newsletters

Newsletters

Encompassing news, current affairs, business, sustainability and culture, our newsletter network presents a robust opportunity for focused brand sponsorship.

Achieving an average open rate of 51% among our 100k+ subscribers, sponsoring a newsletter that resonates with your brand values is an ideal strategy to engage with a dedicated audience.
Category sponsorships

Category sponsorships

From Pop Culture to Society to Politics, The Spinoff's diverse sections ignite meaningful conversations and offer varied perspectives on critical issues.

Explore our integrated section sponsorships, tailored to meet your marketing goals with flexible short, medium and long-term opportunities.
Custom Inventory Plans

Custom Inventory Plans

Through our wide range of content channels and multiple touchpoints, we empower partners to create bespoke inventory plans. This ensures your brand gains targeted and impactful visibility across our audience.

Our plans are fully adaptable to suit your budget and reach goals, guaranteeing a personalised and successful partnership. Options include on-site native inventory, podcast advertisements, homepage takeovers, and standard display campaigns.
Case Study: Creative NZ

Case Study: Creative NZ

In partnership with Creative New Zealand, The Spinoff created Art Work, a nine-part series of as-told-to profiles which elegantly shared the real-life stories of a diverse range of artists. Shared on The Spinoff, and amplified via Stuff, as well as a wide-ranging OOH campaign built a strong following.
60k page views
646k total reach
Case Study: AA Life Insurance

Case Study: AA Life Insurance

The Spinoff launched Death Week in partnership with AA Life Insurance in 2023 and then again in 2024. This full-week takeover offered nuanced and broad commentary, addressing difficult questions surrounding this hard-hitting subject. It delivered 20 impactful editorial articles, original illustrations, social media amplification and a large-scale OOH campaign.
93k page views
1.5 min dwell time
*2023 results
Case Study: Auckland Transport

Case Study: Auckland Transport

The Spinoff's four-part content series, “Two Wheels, To Where?”, in partnership with Auckland Transport, captivated readers by exploring Tāmaki Makaurau's cycleways through the eyes of local cyclists. Stunning illustrations mapped each route, with iconic landmarks adding a vibrant visual narrative that brought the series to life. Social media buzz further unified the cycling community.
20k page views
1.2k clicks through
to AT's cycle map
Podcasts

Podcasts

The Spinoff has 15 unique podcast offerings, reaching on average more than 150,000 listeners monthly.

Utilising our network of journalists, subject matter experts and media personalities, we create bespoke podcast content specifically for your brand.

We enhance visibility by promoting these podcasts across our channels and provide customised assets to support each episode on social and ATL channels.
Newsletters

Newsletters

Encompassing news, current affairs, business, sustainability and culture, our newsletter network presents a robust opportunity for focused brand sponsorship.

Achieving an average open rate of 51% among our 100k+ subscribers, sponsoring a newsletter that resonates with your brand values is an ideal strategy to engage with a dedicated audience.
Category sponsorships

Category sponsorships

From Pop Culture to Society to Politics, The Spinoff's diverse sections ignite meaningful conversations and offer varied perspectives on critical issues.

Explore our integrated section sponsorships, tailored to meet your marketing goals with flexible short, medium and long-term opportunities.
Custom Inventory Plans

Custom Inventory Plans

Through our wide range of content channels and multiple touchpoints, we empower partners to create bespoke inventory plans. This ensures your brand gains targeted and impactful visibility across our audience.

Our plans are fully adaptable to suit your budget and reach goals, guaranteeing a personalised and successful partnership. Options include on-site native inventory, podcast advertisements, homepage takeovers, and standard display campaigns.

Our audiences are valuable and they have a voice

  • 700k+

    unique local readers each month

  • 80k+

    hours of podcast listening and video views each month

  • 100k+

    newsletter subscribers with a 50% average open rate

  • 5:03

    minutes average time on page

Want to know more?

Get in touch

Bec Murphy
Partnerships Director
 bec@thespinoff.co.nz

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    The Spinoff is subject to NZ Media Council procedures. A complaint must be first directed in writing, within one month of publication, to info@thespinoff.co.nz. If not satisfied with the response, the complaint may be referred to the online complaint form at www.presscouncil.org.nz along with a link to the relevant story and all correspondence with the publication.

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