Campaign and Insights specialist

Reporting directly to The Spinoff’s Head of Commercial, this is your chance to step into a pivotal position and shape our next exciting chapter.

Purpose of the role

The Campaign and Insights specialist is a pivotal commercial role responsible for the end-to-end execution, optimisation, and strategic analysis of all advertising campaigns across The Spinoff’s ecosystem.

This role goes beyond technical trafficking – it is designed to drive revenue growth by maximising inventory yield and delivering industry-leading results for our partners. By staying ahead of ad-tech innovations and emerging trends, the specialist ensures The Spinoff remains at the forefront of the market. As a high-level communicator and expert troubleshooter, you will bridge the gap between data and storytelling—providing the insights necessary to win pitches and the technical precision to deliver flawless post-campaign analysis. Ultimately, you will build the tools and processes that drive operational excellence, reducing friction and scaling our commercial success.

Key Responsibilities

Campaign trafficking and execution

• Set up, traffic, and QA all digital advertising and podcast campaigns to ensure correct tracking and delivery.
• Monitor performance daily and make optimisation adjustments to improve outcomes and ensure campaigns meet client benchmarks.
• Manage campaign pacing to ensure full and accurate delivery within the agreed timeframes.
• Support the implementation of new ad technologies, such as Dynamic Ad Insertion (DAI), to assist in unlocking new revenue opportunities.

Performance reporting and dashboards

• Build and maintain standardised reporting templates and dashboards to ensure consistency and clarity for both internal and client use.
• Create live dashboards that provide actionable insights for real-time campaign monitoring.

Data analysis and commercial support

• Analyse campaign data to identify trends, benchmarks, and opportunities to improve future performance.
• Produce audience insights and data-led narratives to support sales decks, proposals, and pitches.
• Support the commercial team with inventory forecasting and the development of measurement frameworks.
• Coordinate the execution of native advertising, ensuring sponsored content is integrated seamlessly and engagement is accurately tracked.

Systems, processes and quality assurance

• Ensure all campaign set-ups follow strict tagging, tracking, and documentation standards.
• Work closely with internal teams to ensure accuracy across deadlines, creative assets, and reporting.
• Refine and improve internal processes to drive efficiency and clarity across the commercial department.
• Engage with industry trends and best practices in programmatic advertising to ensure The Spinoff remains competitive.

Key Technical Areas & Expertise

• Ad Tech & Platforms: Google Ad Manager (GAM), Magnite, Lotame, Index Exchange, Megaphone, Spotify for Creators, Apple Connect for podcasts.
• Programmatic Advertising: Real-time bidding (RTB), private marketplaces (PMP), preferred deals, and programmatic guaranteed.
• Data & Analytics: Google Analytics 4 (GA4), Parse.ly, native social platforms, and yield monitoring.
• Native Advertising: Integration of sponsored content and engagement performance tracking.

Next steps

Please submit your application via SEEK. All applications require a CV and a cover letter to be addressed to Elisa Rivera, The Spinoff’s Head of Commercial.

Applications are due by 5pm on February 9th 2026.

Applicants must be based in Auckland and have the right to live and work in New Zealand to apply for this role. The role is advertised as full time but we would consider less than 40 hours a week for the right candidate.