Founded by journalist Duncan Greive in 2014, The Spinoff has grown to become Aotearoa’s most innovative independent media organisation with a focus on vibrant, modern coverage of current affairs and pop culture.

Today, The Spinoff is led by CEO Amber Easby and editor Madeleine Chapman, and employs nearly 30 people with offices in Tāmaki Makaurau and staff in Pōneke, Ōtautahi and Ōtepoti.

As an organisation, The Spinoff recognises Te Tiriti o Waitangi as the founding document of Aotearoa New Zealand, and are committed to the principles of equity and partnership it embodies.