Seamus Boyer

Guest writer

Seamus Boyer is a consultant specialising in content and channels strategy.

Ryanair’s hugely successful ‘plane face’ character, and Wellington City Council’s somewhat less successful ‘bin face’ (Image: Archi Banal)

If Ryanair’s social media jumped off a cliff, would yours jump too?

What does the famously sassy airline's former head of social make of its many imitators – including the Wellington City Council TikTok?

By Seamus Boyer | 11th December, 2023