Melanie Spencer, co-CEO of Socialites
Melanie Spencer, co-CEO of Socialites

BusinessJuly 22, 2021

Business is Boring: How Socialites stays on top of the social media game

Melanie Spencer, co-CEO of Socialites
Melanie Spencer, co-CEO of Socialites

On this week’s episode of Business is Boring, Simon Pound talks to Melanie Spencer, co-CEO of social agency Socialites.


Follow Business is Boring on Apple Podcasts, Spotify or your favourite podcast provider.


Social media is where so much of business now happens. Where we once went shopping in physical stores, we’re now constantly shopping on Instagram, even when we don’t know it. You used to make up your mind about a company or make complaints in store too – now all that happens on Facebook pages and via passive aggressive tweets.

But being good at social media is probably not what got most people into business originally. The world of social media moves fast, so how do businesses keep up? And do they need to be on TikTok now?

One company that’s been at the forefront of helping businesses big and small succeed on social is Socialites. Around two years ago they were joined by a new co-CEO, Melanie Spencer, who came to the company from a career helping businesses communicate and grow. She joined Business is Boring for a chat about her journey, how this women-led company is making space for maternity leave for their leaders and staying on top of the ever-changing social media business.

Follow Business is Boring on Apple Podcasts, Spotify or your favourite podcast provider.

The Spinoff’s business section is enabled by our friends at Kiwibank. Kiwibank backs small to medium businesses, social enterprises and Kiwi who innovate to make good things happen.

Check out how Kiwibank can help your business take the next step.

A new documentary follows Scribe’s grim past, and looks towards a hopefully brighter future. Image compilation: TVNZ/Tina Tiller

Behind the scenes of Scribe’s new documentary

'We knew that potentially it could be an incomplete or unfinished story arc and that the end of the story might well be Scribe's vanished again.'
Mad Chapman, Editor
The Spinoff has covered the news that matters in 2021, most recently the delta outbreak. Help us continue this coverage, and so much more, by supporting The Spinoff Members.Madeleine Chapman, EditorJoin Members

Get The Spinoff
in your inbox

Business