Business Is Boring
Danielle Krettek on bringing soul to Google's AI
With years of experience working alongside Steve Jobs at Apple and the Google X moonshot factory, Danielle Krettek shares her insights into designing with empathy and soul.
20 Jun 2023
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Founder of Google's Empathy Lab and Grandmother—a nonprofit that brings diverse voices and perspectives into solving big problems—Danielle Krettek is a trailblazer in empathetic design. She has played pivotal roles as a member of the team behind the iPhone, iPad, and the Google X moonshot factory. While visiting town for the Spark Lab Future State: New Realities event, Danielle joined Simon Pound for a chat about working alongside Steve Jobs, the role of spiritual practice in her life, and using business as a tool for good.