Business Is Boring

Improving the food system, one wonky box at a time

Wonky Box co-founder Angus Simms joins Simon to share the origins of the popular food box service, and the challenge of innovating within NZ's food industry.

26 Mar 2024

Business Is Boring

More about the episode

The first seeds for Wonky Box were planted when Angus Simms and Katie Jackson were fruit picking and saw how much wasted produce was caused by an unseasonal hail storm. The fruit was perfectly edible but aesthetically imperfect, so it was all left on the trees. This shock led to a now national food box service delivering wonky (but great) produce to people, and has so far saved more than 2 million kilograms of food going to waste. Co-founder Angus Simms joined us to chat the journey, improving the food system, and what’s next.