The compostable cling wrap winning big in the US
Jon Reed, CEO of Compostic, joins Simon Pound to discuss the ongoing battle against single-use plastic, forging partnerships with major overseas retailers and the brutal impact of trade tariffs on business.
03 Jun 2025
More about the episode
In a world drowning in plastic waste, Jon Reed of Compostic is pioneering a revolutionary approach to everyday kitchen products.
Through sheer determination and innovative thinking, Jon transformed a personal frustration with single-use plastics into a thriving business that now sits on the shelves of major US retailers like Whole Foods and Target. His home compostable cling film and kitchen bags represent more than just a product - they're a bold challenge to the traditional plastics industry. He has expanded Compostic from a small New Zealand startup to a brand distributed across thousands of stores.
2025 has thrown a few tariff-shaped curveballs at founders like Jon - and the going has been tough - but he’s still dead-set on his goal of banishing single-use plastic. How is he navigating the chaos of today's international trade landscape? Listen now to find out.
