A Gen X, a Millennial and a Gen Z talk about culture, media and reputations across generations

Love Song is a piece of research that Live Nation has been running for six years. It targets Gen Z and its relationship with music and culture, and – they don’t just do it for fun – about how brands can fit into all that. Duncan Greive is joined by his colleagues Gabi Lardies and Lyric Waiwiri-Smith to talk about that research, using it as a jumping off point to have a wider conversation about generations. Together they talk about the truths, the myths, the tensions and the weirdness of all this endless generational discourse.