How FQ kept its print roots while remaking itself for the social era

Sarah Murray was a longtime staffer at FQ under different owners, before making a bold move to buy the publication outright in 2023. She joins Duncan Greive on The Fold to talk about the publication’s history and its transformation under her stewardship, including its insider club, its awards night and the rise of its ‘sleepover’ activations, which builds a bridge to the creator economy.