The Fold

The story of a long, strange decade in media + has the BSA fixed trust in news?

The Spinoff’s head of audience Anna Rawhiti-Connell joins Duncan Greive to discuss the latest piece of NZ on Air’s Where Are the Audiences research focused on children’s media in Aotearoa.

11 Nov 2025

The Fold

More about the episode

2025 sees the release of the latest in The Fold’s obsession: NZ on Air’s Where Are the Audiences research. This time the focus is on children’s media – the third time this subject has been assessed, following work in 2015 and 2020. It tells a story even more stark and challenging than that which comes out of the bigger grown-ups survey. The Spinoff’s head of audience Anna Rawhiti-Connell has dug into the report, and talks with Duncan Greive about its most interesting insights. Then they dig into a fascinating new piece of research from the Broadcasting Standards Authority on the often vexed issue of trust in news media – one which has fresh detail both on types of media consumed, and how trust actually works in this context.

https://www.nzonair.govt.nz/news/where-are-the-audiences-childrens-media-use-report-2025/