The first Labour Party campaign ad for 2017, explained

Andrew Little just talks naturally to New Zealand in the party’s first ad ahead of the election. Toby Manhire dives deep and scrawls captions on top of their captions.

The National Party had its “Let’s Get Together” jingle, which we deconstructed using science yesterday. Today it’s Labour turn, with their “Fresh Approach” debut video ad.

First, the video as produced; below, the Spinoff caption remix.

Watch our captioned version of National’s ad here; next, the Greens’ effort. 

Want more politics? Check out the Spinoff’s Gone By Lunchtime political podcast, hosted by Toby Manhire with Ben Thomas and Annabelle Lee.

Listen to the latest episode here, or subscribe on iTunes or Stitcher.

The Spinoff Longform Fund is dedicated to facilitating investigative journalism. Our focus is on supporting in-depth reporting on important New Zealand stories. Your donation will help us sustain this most resource-intensive form of journalism, ensuring that the most complex and important stories still get told.