Brian Cham

Guest writer

Brian Cham (briancham1994.com) is an Auckland-based vexillologist who has served as expert flag design consultant for the state flags of Utah, Minnesota, Maine, Illinois and Massachusetts. He has spoken internationally about flag design and the flags of his homeland.

John Key and some of the alternative flag designs (Photo: Getty Images; design Tina Tiller)

Insiders look back on the failed attempt to change New Zealand’s flag, 10 years on

In March 2016, after a $20m-plus process, New Zealanders voted for the status quo.

By Brian Cham | 23rd March, 2026