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MediaMay 1, 2025

The Fold: If not advertising, then what?

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Duncan Greive  is joined by Glen Kyne for a deep-dive into the traditional funding models behind our media industry, and how that picture might change in the near future.

The media has always been largely funded by advertising – but that’s unlikely to be the case for much longer. Two stories over the past week addressed different aspects of what might step into the void it creates. Duncan Greive returns to The Fold alongside Glen Kyne for an episode which explores how media was, is and might be funded in future – taking the NZ on Air system, the screen production rebate, tech funding, audience revenue and private funders, addressing requests to expand each, and the challenges they bring.

Follow The Fold on Apple Podcasts, Spotify or wherever you listen to podcasts.