The Fold

A podcast covering the chaotic New Zealand media industry, hosted by The Spinoff managing editor Duncan Greive. Proudly supported by Vodafone.

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Latest Episodes

18 October 2021

Hal Crawford on the Facebook Files

Returning guest Hal Crawford (Crawford Media) joins The Fold for a discussion about Facebook in light of the Wall Street Journal’s recent Facebook Files investigation. What did they reveal, and what can be done about it?

Returning guest Hal Crawford (Crawford Media) joins The Fold for a discussion about Facebook in light of the Wall Street Journal’s recent Facebook Files investigation. What did they reveal, and what can be done about it? Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider. Returning guest Hal Crawford (Crawford Media) joins The Fold for a discussion about Facebook in light of the Wall Street Journal’s recent Facebook Files investigation. What did they reveal, and what can be done about it? Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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14 October 2021

Head High and the future of locally made TV drama

Tim Worrall and Miriama McDowell are two of the key creatives behind Head High, a critically acclaimed and high rating local drama – which just got cancelled.

Tim Worrall and Miriama McDowell are two of the key creatives behind Head High, a critically acclaimed and pioneering drama which just wrapped its second season on Three. The weird news is, instead of discussing where the series will go next, we’re talking about why it just got cancelled. Follow… Tim Worrall and Miriama McDowell are two of the key creatives behind Head High, a critically acclaimed and pioneering drama which just wrapped its second season on Three. The weird news is, instead of discussing where the series will go next, we’re talking about why it just got cancelled. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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4 October 2021

Toby Morris on Dad Man Walking and comics journalism

Toby Morris’s comics (The Side Eye, The Pencilsword) have been making an impact in New Zealand for some time, but his collaborations with Dr Siouxsie Wiles communicating public health messages around the Covid-19 pandemic went truly global.

Toby Morris’s comics (The Side Eye, The Pencilsword) have been making an impact in New Zealand for some time, but his collaborations with Dr Siouxsie Wiles communicating public health messages around the Covid-19 pandemic went truly global. Released under Creative Commons, these illustrations have been used by governments worldwide and… Toby Morris’s comics (The Side Eye, The Pencilsword) have been making an impact in New Zealand for some time, but his collaborations with Dr Siouxsie Wiles communicating public health messages around the Covid-19 pandemic went truly global. Released under Creative Commons, these illustrations have been used by governments worldwide and ultimately the World Health Organisation. At the same time as all this, along with becoming The Spinoff’s creative director and starting Daylight Creative, he also managed to write a book: Dad Man Walking. In this episode he tells Duncan Greive about the book, the Covid-19 illustrations and how he has developed his distinctive style of comics journalism over the years. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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20 September 2021

Samson Samasoni on reaching Pasifika audiences

Samson Samasoni joins The Fold discuss NZ on Air’s Where are the Audiences research, the Covid-19 vaccine rollout and how government and media can better communicate with modern Aotearoa.

Samson Samasoni started his career as a journalist in the 1980s, went to work for the Ministry of Pacific Island Affairs, then had a long and fascinating career in communications around the world, working in locations as diverse as Saudi Arabia and Tokelau before returning home to specialise in communicating… Samson Samasoni started his career as a journalist in the 1980s, went to work for the Ministry of Pacific Island Affairs, then had a long and fascinating career in communications around the world, working in locations as diverse as Saudi Arabia and Tokelau before returning home to specialise in communicating to Pasifika. In this episode, we discuss NZ on Air's Where are the Audiences research, the Covid-19 vaccine rollout and how government and media can better communicate with modern Aotearoa. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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15 September 2021

Janet Wilson on Judith Collins’ National Party

Former National Party press secretary Janet Wilson joins Duncan Greive for an explosive interview in which she discusses Judith Collins’ leadership as a threat to the party’s very existence.

Janet Wilson is an experienced journalist and public relations consultant who last year took on the role of chief press secretary for the National Party during their ill-fated election campaign, working first under the leadership of Todd Muller, then Judith Collins. In this episode she joins Duncan Greive for an… Janet Wilson is an experienced journalist and public relations consultant who last year took on the role of chief press secretary for the National Party during their ill-fated election campaign, working first under the leadership of Todd Muller, then Judith Collins. In this episode she joins Duncan Greive for an explosive interview in which she discusses Collins' leadership as a threat to the party's very existence, and assesses both the bizarre 2020 campaign (the prayer, the Ponsonby Road walk) and the way the party has ignored the lessons of its drubbing in favour of an autocratic focus on loyalty tests. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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9 September 2021

Big shocks in 2021’s ‘Where are the Audiences?’ research

Duncan Greive goes solo this week, taking a deep breath before diving into the latest edition of ‘Where are the Audiences?’, a fascinating annual piece of research commissioned by NZ On Air.

MONOPOD! An in-depth look into some shocking new audience data – and what it means for all of us. Duncan Greive goes solo this week, taking a deep breath before diving into the latest edition of 'Where are the Audiences?', a fascinating annual piece of research commissioned by NZ On… MONOPOD! An in-depth look into some shocking new audience data – and what it means for all of us. Duncan Greive goes solo this week, taking a deep breath before diving into the latest edition of 'Where are the Audiences?', a fascinating annual piece of research commissioned by NZ On Air. It's 46 gushing minutes which seek to try and understand what has happened to our media consumption over the last seven years. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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6 September 2021

Dylan Cleaver on the changing shape of sports journalism

Dylan Cleaver is one of New Zealand’s most acclaimed sports writers, with over 25 years experience at the NZ Herald. A couple of months ago he left the Herald to start The Bounce, a new thrice-weekly sports newsletter, via Substack.

Dylan Cleaver is one of New Zealand’s most acclaimed sports writers, with over 25 years experience at the NZ Herald. A couple of months ago he left the Herald to start The Bounce, a new thrice-weekly sports newsletter, via Substack. He joined Duncan Greive over Zoom this week to talk… Dylan Cleaver is one of New Zealand’s most acclaimed sports writers, with over 25 years experience at the NZ Herald. A couple of months ago he left the Herald to start The Bounce, a new thrice-weekly sports newsletter, via Substack. He joined Duncan Greive over Zoom this week to talk through the move, how sports journalism has changed in recent years and his investigations into the hidden toll of head injuries in rugby. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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30 August 2021

Danyl Mclauchlan on postjournalism

Writer Danyl Mclauchlan joins Duncan Greive over Zoom to discuss the concept of postjournalism, engaging with the world of effective altruism, Simon Bridges’ new book and more.

Danyl Mclauchlan is a Wellington based writer. He wrote politics blog The Dim Post back in the blogging era and now writes regularly for The Spinoff, where his recent review of Andrey Mir’s book Postjournalism and the Death of Newspapers. The media after Trump: manufacturing anger and polarization was published.… Danyl Mclauchlan is a Wellington based writer. He wrote politics blog The Dim Post back in the blogging era and now writes regularly for The Spinoff, where his recent review of Andrey Mir’s book Postjournalism and the Death of Newspapers. The media after Trump: manufacturing anger and polarization was published. In this episode he joins Duncan Greive over Zoom to discuss the concept of postjournalism, engaging with the world of effective altruism, Simon Bridges’ new book and more. LINKS Things fall apart: why journalism might not survive what’s coming next Communism by stealth: notes on conservatism, neoliberalism, social investment, and a UBI Tranquillity and Ruin (VUP) Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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9 August 2021

Creator Series: Jon Wild on making NZ’s best reality TV

Producer and director Jon Wild talks to Duncan Greive about making The Apprentice Aotearoa, New Zealand’s Next Top Model and The Bachelor, the importance of casting and the way the New Zealand character feeds into our reality TV.

Jon Wild was the series producer and director of The Apprentice Aotearoa – an old-fashioned one-night-a-week series in the era of multi night reality behemoths, and one of the most fun-to-watch New Zealand reality TV series in a long time. In this episode he tells Duncan Greive about making that… Jon Wild was the series producer and director of The Apprentice Aotearoa – an old-fashioned one-night-a-week series in the era of multi night reality behemoths, and one of the most fun-to-watch New Zealand reality TV series in a long time. In this episode he tells Duncan Greive about making that show, as well as New Zealand's Next Top Model and The Bachelor, the importance of casting and the way the New Zealand character feeds into our reality TV. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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2 August 2021

Creator Series: Emma Espiner on Getting Better

Emma Espiner talks with Duncan Greive about making her award-winning podcast Getting Better, the way the media interacts with healthcare in New Zealand and how it’s been starting out as a junior doctor this year.

Emma Espiner is a writer, commentator, podcaster and doctor. She won Opinion Writer of the Year at the Voyager Media Awards in 2020, the same year she completed her medical degree – her podcast about that final year as a Māori med student navigating New Zealand's inequitable health system, Getting… Emma Espiner is a writer, commentator, podcaster and doctor. She won Opinion Writer of the Year at the Voyager Media Awards in 2020, the same year she completed her medical degree – her podcast about that final year as a Māori med student navigating New Zealand's inequitable health system, Getting Better, was then named Best Narrative Podcast at the 2021 Voyagers. In this episode she talks with Duncan Greive about making Getting Better, the way the media interacts with healthcare and how it’s been starting out as a junior doctor this year. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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26 July 2021

Creator Series: Dan Ahwa on Viva’s unique place in NZ media

Dan Ahwa is the creative director at Viva magazine, the NZ Herald’s fashion, beauty, food and wellbeing publication which has been running since 1998 and stands out among other newspaper-inserted magazines.

Dan Ahwa is the creative director at Viva magazine, the NZ Herald’s fashion, beauty, food and wellbeing publication. The title has been running since 1998 and stands out among other newspaper-inserted magazines for how well-crafted and curated it is, with its own distinct aesthetic and values. In this episode, Dan… Dan Ahwa is the creative director at Viva magazine, the NZ Herald’s fashion, beauty, food and wellbeing publication. The title has been running since 1998 and stands out among other newspaper-inserted magazines for how well-crafted and curated it is, with its own distinct aesthetic and values. In this episode, Dan talks to Duncan about surviving the pandemic cutbacks last year to launch a new glossy quarterly publication, holding space for lifestyle content within a predominantly news-focused organisation and being a Samoan New Zealander working within fashion and mainstream media. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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19 July 2021

Creator Series: Troy Kingi’s 10 10 10 project

Musician and actor Troy Kingi is half way through an ambitious mission to release 10 albums in 10 different genres over 10 years.

Musician and actor Troy Kingi is half way through an ambitious mission to release 10 albums in 10 different genres over 10 years. He joins Duncan Greive on The Fold this week to talk about the project and making his latest album Black Sea Golden Ladder, his mixed feelings about… Musician and actor Troy Kingi is half way through an ambitious mission to release 10 albums in 10 different genres over 10 years. He joins Duncan Greive on The Fold this week to talk about the project and making his latest album Black Sea Golden Ladder, his mixed feelings about appearing on The Masked Singer NZ earlier this year, the changing music economy and what it’s like being an artist during this era of closed borders. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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12 July 2021

Creator Series: Lucy Blakiston from Shit You Should Care About

Lucy Blakiston is one of three young New Zealand women behind Shit You Should Care About, a media company built around an Instagram account which was started in 2018 to break down the barriers of entry to news and issues.

Lucy Blakiston is one of three young New Zealand women behind Shit You Should Care About, a media company built around an Instagram account which was started in 2018 to break down the barriers of entry to news and issues. The account now has over three million followers, and the… Lucy Blakiston is one of three young New Zealand women behind Shit You Should Care About, a media company built around an Instagram account which was started in 2018 to break down the barriers of entry to news and issues. The account now has over three million followers, and the company is branching out into podcasts and the new web series Extremely Online. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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5 July 2021

Creator Series: Qiane Matata-Sipu on Nuku Women and protecting Ihumātao

Qiane Matata-Sipu is a journalist, photographer, podcaster, entrepreneur and activist. In 2019 she launched Nuku Women, a multimedia project with the ambitious goal of interviewing and photographing 100 indigenous wāhine.

Qiane Matata-Sipu is a journalist, photographer, podcaster, entrepreneur and activist. In 2019 she launched Nuku Women, a multimedia project with the ambitious goal of interviewing and photographing 100 indigenous wāhine. As one of the founders and spokespeople of SOUL (Save Our Unique Landscape) she has also played an important role… Qiane Matata-Sipu is a journalist, photographer, podcaster, entrepreneur and activist. In 2019 she launched Nuku Women, a multimedia project with the ambitious goal of interviewing and photographing 100 indigenous wāhine. As one of the founders and spokespeople of SOUL (Save Our Unique Landscape) she has also played an important role in occupying and protecting Ihumātao. In this episode she reflects on what she learned being on the other side of the media equation and what makes Nuku such a hard but rewarding project to work on. Find Qiane's work at nukuwomen.co.nz and qiane.co.nz Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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28 June 2021

Creator Series: James Roque on selling his comedy special

Duncan Greive speaks to comedian James Roque about filming his hugely ambitious crowdfunded stand-up hour Boy Mestizo and trying to sell it to Netflix.

Duncan Greive speaks to comedian James Roque about filming his hugely ambitious crowdfunded stand-up hour Boy Mestizo. He is unashamedly trying to sell it to Netflix, and believes its examination of his identity as a Filipino New Zealander will have appeal far beyond these shores. He also talks about being… Duncan Greive speaks to comedian James Roque about filming his hugely ambitious crowdfunded stand-up hour Boy Mestizo. He is unashamedly trying to sell it to Netflix, and believes its examination of his identity as a Filipino New Zealander will have appeal far beyond these shores. He also talks about being part of the guessing panel on The Masked Singer NZ, the absence left by Jono and Ben – and why New Zealand needs its own late night show. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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21 June 2021

Creator Series: The reinvention of Metro magazine

Duncan Greive sits down with Metro editor Henry Oliver, art director Kelvin Soh and food editor Jean Teng to discuss the resurrection of the legendary title.

Duncan Greive sits down with Metro editor Henry Oliver, art director Kelvin Soh and food editor Jean Teng to discuss the resurrection of the legendary title. The team just released the third and best issue since its independent revival after the dramatic collapse of Bauer. They talk about the extraordinary… Duncan Greive sits down with Metro editor Henry Oliver, art director Kelvin Soh and food editor Jean Teng to discuss the resurrection of the legendary title. The team just released the third and best issue since its independent revival after the dramatic collapse of Bauer. They talk about the extraordinary new design scheme, reimagining the tense school rankings, how Auckland's cafe scene is changing and a pleasingly buoyant ad market. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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14 June 2021

Creator Series: Derek Cheng on balancing a press gallery job with a climbing obsession

On this week’s episode of The Fold, Duncan Greive talks to the New Zealand Herald’s deputy political editor Derek Cheng.

On this week’s episode of The Fold, Duncan Greive talks to the New Zealand Herald’s deputy political editor Derek Cheng. While most press gallery journalists go to sleep dreaming of politics, Derek Cheng has another true love – climbing. Duncan first met him at a press gallery party, where he… On this week’s episode of The Fold, Duncan Greive talks to the New Zealand Herald’s deputy political editor Derek Cheng. While most press gallery journalists go to sleep dreaming of politics, Derek Cheng has another true love – climbing. Duncan first met him at a press gallery party, where he was barefoot, cooking up sausages on a barbecue, and since learning of the journalist’s intense passion for climbing, has been intrigued to find out more. In this episode Derek talks about his climbing, a serious injury that brought him back home to New Zealand, and why Covid-19 was such a fascinating time to be in the belly of the beehive. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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31 May 2021

Creator Series: Kirsty Johnston on impact journalism, and the difference between the Herald and Stuff

Duncan talks to Kirsty Johnston, senior writer at Stuff. Kirsty is known for her investigative journalism, writing in-depth about domestic violence, abuse in state care and education over the last decade. 

So far this year on The Fold, Duncan Greive has spoken to a number of the media's top dogs, gaining insight into how the news runs from a business standpoint. Today we're changing the scope with the launch of our Creator Series, featuring conversations with the people on the ground,… So far this year on The Fold, Duncan Greive has spoken to a number of the media's top dogs, gaining insight into how the news runs from a business standpoint. Today we're changing the scope with the launch of our Creator Series, featuring conversations with the people on the ground, the ones actually making the media we all consume. First up, Duncan talks to Kirsty Johnston, senior writer at Stuff. Kirsty is known for her investigative journalism, writing in-depth about domestic violence, abuse in state care and education over the last decade. In this episode she talks about the mayhem of working in the New Zealand media industry, why she's passionate about telling stories at an individual level and why writing behind a paywall didn't work for her. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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17 May 2021

Miriyana Alexander on two years of NZ Herald’s online subscription model

In this edition of The Spinoff’s media podcast The Fold, Duncan Greive is joined by Miriyana Alexander, head of premium at the New Zealand Herald.

It's been two years since the NZ Herald website launched its premium offering, the first New Zealand media brand to do so. In that time head of premium Miriyana Alexander has learnt a lot about what New Zealanders want from their news, and she joins Duncan Greive to talk about… It's been two years since the NZ Herald website launched its premium offering, the first New Zealand media brand to do so. In that time head of premium Miriyana Alexander has learnt a lot about what New Zealanders want from their news, and she joins Duncan Greive to talk about it on this episode of The Fold. They also discuss why The Herald chose their particular hard paywall model and whether that's something they've ever considered changing, the end of the front page, how social media is changing the way traditional media functions and more in a wide-ranging conversation. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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10 May 2021

TVNZ CEO Kevin Kenrick on the media merger and the future of OnDemand

Duncan Greive talks to TVNZ CEO Kevin Kenrick about the much talked-about RNZ/TVNZ merger, and Kenrick hints at a paid subscription offering for the TVNZ OnDemand service that could be hitting the market soon.

In this week's episode of The Spinoff's media podcast The Fold, Duncan Greive talks to TVNZ CEO Kevin Kenrick about the much talked-about RNZ/TVNZ merger, and Kenrick hints at a paid subscription offering for the TVNZ OnDemand service that could be hitting the market soon. Follow The Fold on Apple… In this week's episode of The Spinoff's media podcast The Fold, Duncan Greive talks to TVNZ CEO Kevin Kenrick about the much talked-about RNZ/TVNZ merger, and Kenrick hints at a paid subscription offering for the TVNZ OnDemand service that could be hitting the market soon. Follow The Fold on Apple Podcasts, Spotify or your favourite podcast provider.

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