Two men are shown in colored overlays; the one on the left is tinted pink and looking slightly to the side, while the one on the right is tinted green, wearing headphones, and speaking into a microphone.

MediaSeptember 2, 2025

The Fold: Myths and truths in modern advertising

Staff writers
Two men are shown in colored overlays; the one on the left is tinted pink and looking slightly to the side, while the one on the right is tinted green, wearing headphones, and speaking into a microphone.

System1’s Andrew Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story their research tells.

Andrew Tindall and System1 have assembled some of the most massive and comprehensive databases of advertising effectiveness, running the gamut from creative to medium. Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells.

Follow The Fold on Apple Podcasts, Spotify or wherever you listen to podcasts.