Characters of the Campaign Trail | The Spinoff

Characters of the Campaign Trail

Characters of the Campaign Trail

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Rachel wears a black cardigan and smiles at the camera

A Greens-Labour voter who worries about her student loan

Characters of the Campaign Trail

Shalako Rameka smiles for a photograph inside a library, wearing a sage-green T-shirt, with bookshelves behind him and four colourful Election 2026 graphics framing the image.

The mature student splitting his vote between Te Pāti Māori and the Greens

Characters of the Campaign Trail

Henry (2250 x 1350 px) - 17

A ‘political nerd’ who is considering switching from National to NZ First

Characters of the Campaign Trail

Mary Tahiwi, a 74-year-old retired nurse with brown hair and a blue jacket sits in a busy mall food court.

A retired nurse who thinks Chris Luxon gets far too much flak

Characters of the Campaign Trail

Henry (2250 x 1350 px) - 3

A Labour/Greens voter who’s concerned about move-on orders

Characters of the Campaign Trail

An Act voter who finds watching the news ‘nauseating’

Characters of the Campaign Trail

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A young woman with long hair smiles while sitting on a bench, with “Election 2026” signs in green, white, and blue colors digitally added around her.

A 21-year-old who turned her parents onto Opportunity but loves Jacinda Ardern

Characters of the Campaign Trail

A young man stands near a large chessboard in a mall, surrounded by oversized chess pieces. Signs reading “Election 2026” are placed on the image. The background shows shops and seating areas.

An out-of-work 18-year-old on not knowing who to vote for

Characters of the Campaign Trail

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A 26-year-old voter worried about the ‘diminishing rights of minority groups’

Characters of the Campaign Trail

A person smiling in front of a light-colored wall, with two stickers that read “Election 2026” and “Election 2028” floating beside them.

His brother is standing for Opportunity in his electorate, but he’ll be voting National

Characters of the Campaign Trail

An older man with a white beard smiles in front of “Election 2026” signs in various colors on a textured background.

An 81-year-old voter on being pissed off with the pay equity changes

Characters of the Campaign Trail