The Fold: How Auckland FC aced (almost) everything – including its media strategy

Auckland FC CEO Nick Becker joins The Fold to talk the secrets behind the club’s successful first season.

Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan Greive on The Fold to talk about the decision to let a documentary crew film their first season, how to build fan engagement and delve into the complexities of reach versus reward in sports rights.

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