About The Spinoff
The Spinoff is an independent online magazine and full-service content agency. Since our foundation in 2014, our current affairs and cultural coverage has been embraced by an audience looking for a fresh perspective on New Zealand. The work of our award-winning journalists saw The Spinoff named Website of the Year at the 2019 Voyager Media Awards.
Lollies – Toby Morris
What is The Spinoff?
An independent Auckland-based media brand and content agency founded in 2014, the Spinoff covers current affairs and pop culture in a magazine style, focusing on features, analysis and opinion.
In addition to its written content, The Spinoff also runs video specialising in short-form documentaries and docu-series, along with daily and weekly email newsletters, a range of podcasts covering everything from politics to food to pop culture. Its content agency, The Spinoff Custom, deploys the same sensibility on work for brands across their own platforms and social media.
Over the past six years The Spinoff has won and been nominated for numerous awards, including the Voyager Media Awards, the Design Institute’s Best Awards and New Zealand’s TV Awards. It is funded by the generous contributions of its members, along with work we create in collaboration with our commercial partners.
Our Editorial Team