What this year’s NZ on Air audience-data drop tells us about media consumption trends.
Each year, NZ On Air’s Where are the Audiences? survey provides an independent test of which mediums, brands and platforms are rising and falling in New Zealand, and how fast. The survey is a must-read for anyone interested in the evolving media landscape, offering valuable data for brands, agencies and publishers. Following the release of the 2026 survey this week, Duncan Greive of The Fold is joined by James Davidson from PHD Aotearoa NZ to explore 10 key findings that reveal how New Zealanders are consuming media today.
Together, they look at the brands that continue to draw audiences, the ones that are struggling, and why the rate of change within the NZ media landscape has steadied after years of breakneck upheaval.
