David Brain is co-founder of NZ based online polling company Stickybeak. From 2003 to 2017, he worked at Edelman, latterly as president and CEO of Asia-Pacific, the Middle East and Africa. He is a Spinoff board member.
The case for the meeting that everyone loves to hate, by someone who used to go.
It was meant to ‘draw a line under the whole episode’. So how did it turn into an unmitigated PR disaster, asks a former Edelman executive.