If someone pitched you the idea of using a contentious event in New Zealand history that resulted in land confiscations, hundreds of deaths and years of intergenerational trauma as a marketing idea, what would your response be?
The All Blacks launched their ad campaign to boost the June test series with France this week, labelling it The Battle For The Gallaher Cup. But 'battle' is the wrong word for the wrong situation, writes Jamie Wall.
A resurgent New Zealand pro wrestling scene is seeking another shot at TV stardom. Jamie Wall heads to Mt Roskill to watch the return of the Bushwhackers, and the generation they’ve inspired.
Police conducted a 'major operation' in the aftermath of Tonga's loss to England in the RLWC. Jamie Wall was there, and reports on what many in the community felt like overkill.
The success of Tonga and Fiji in the Rugby League World Cup is a marker of what might happen if clubs gained more power in rugby, writes Jamie Wall.
The best rugby team in the world facing down Australia's league team in Tokyo? All it takes for the ‘might’ to turn into a ‘will’ is someone to stump up with the cash, writes Jamie Wall.
New Zealand's favourite alternative flag made a magnificent comeback at the All Whites vs Peru match on Saturday. Jamie Wall talked to one of the dedicated fans behind it.
Billy Idol's bizarre 2002 performance in Sydney was a seminal moment in NRL grand final history. Now, 15 years on, a Sydney journalist has commemorated the event by having Idol’s hovercraft performance tattoed onto his leg.
Despite media reports concentrating on sporadic violence, the Tonga-Samoa RLWC international on Saturday was one of the best live sporting atmospheres in recent New Zealand history.
There are plenty of reasons why the Wallabies scored an upset, none of them involving random sexist slurs, writes Jamie Wall.
The young rugby player at the centre of last year's biggest news stories, Losi Filipo made his Mitre 10 Cup debut for Wellington last night. It's a chance at redemption, but not just for him, writes Jamie Wall.
For plenty of New Zealand rugby fans, their second Super Rugby team is 'anyone playing the Crusaders', but there was one year this wasn't the case. Jamie Wall looks back on the team's extraordinary 2011 season.
Is it fair to say the 25-year-old former All Blacks midfielder never quite lived up to his potential? Jamie Wall looks back on an abbreviated career in New Zealand rugby.
The All Blacks' attempt to start a parochial New Zealand rugby chant has been embraced wholeheartedly... by Lions supporters.
Something strange happened to me at the cricket yesterday, confesses Jamie Wall: for the first time in my cricket-watching life I felt sympathy for Australia.
Wellington Rugby Union seems determined to say the bare minimum about Losi Filipo's assault case. Jamie Wall says it’s time for rugby to stop looking the other way.
For over 16 years one of New Zealand's greatest trans-Tasman triumphs has been overshadowed by one of our most crushing rugby losses.