Lucy Revill

Lucy Revill is a policy advisor, blogger and YouTuber whose blog, The Residents, was a finalist in the 2017 New Zealand Social Media Awards.

Feb 1, 2019

Why social media influence is a lot harder to measure than you think

Last week, a survey attempted to measure the impact of more than 30 local social media influencers on Instagram. One blogger, however, believes its results should be taken with a grain of salt.

Read on.

Jun 17, 2018

Welcome to bot-land: a journey to the most annoying corners of Instagram

Ever wondered why some random always leaves the same emoji on your photos?

Read on.

The Spinoff is made possible by the generous support of the following organisations.
Please help us by supporting them.