Sacha Judd

Contributing writer

Sacha Judd is the managing director of Hoku Group, a family office combining private investments, early-stage technology ventures and a non-profit foundation.

Television
Oct 12, 2019

How to cosplay when you're terrified of costumes

Sacha Judd was never into costume parties, but when Mythbusters' Adam Savage invited her to Comic-Con she gave it a shot. She writes on learning to build a costume from scratch.

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Business
Sep 26, 2018

I became a partner at 32. By 40 I left the law behind forever

As Russell McVeagh hits the headlines again for inappropriate behaviour by a senior staff member, former lawyer Sacha Judd writes that time is up on the bullying, macho, sexist culture of the legal profession.

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Music
Dec 4, 2017

'That’s my baby!': A superfan goes to Harry Styles

A globe-trotting superfan reviews her third Harry Styles show in less than three months.

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Music
Oct 4, 2017

Harry Styles and the uninhibited joy of being a fan

One Direction fan Sacha Judd on fandom, groupchats, and how difficult it is to get Harry Styles tickets in New York City. 

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Society
Aug 14, 2017

The Google ‘manifestbro’ caps a terrible week for women in tech

Just days after the sacking of a Google engineer who shared an anti-diversity manifesto came the reckons of a New Zealand software executive who thinks that women just aren't 'wired' for tech. Sacha Judd stopped eye-rolling long enough to compose a response.

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Society
Jul 26, 2017

What we love matters: a unifying cultural theory to fix tech’s diversity problem

In November 2016, Auckland tech entrepreneur Sacha Judd delivered a talk in Berlin which became an internet hit. It was titled 'How the tech sector could move in One Direction', and it argued that 1D fandom contains a lot of clues to the lack of diversity in tech. Last week she delivered a follow-up talk in Auckland, which we're proud to republish here.

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Music
Mar 19, 2017

Live review: Has Justin Bieber lost his… purpose?

Sacha Judd finds Justin Bieber's Purpose World Tour concert at Mt Smart Stadium lacking in fun, energy and, um, purpose.

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Society
Feb 22, 2017

Absolutely, delete Uber. Then go to work and start changing things there

Uber seems like a terrible company. But beyond binning an app, the challenge for the tech industry is to delete an entrenched, monolithic culture that sees women and minorities leaving in droves, writes Sacha Judd

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