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Andrew Tate (Image: Supplied/ Tina Tiller)
Andrew Tate (Image: Supplied/ Tina Tiller)

MediaAugust 16, 2022

Who is Andrew Tate and why is everybody talking about him now? 

Andrew Tate (Image: Supplied/ Tina Tiller)
Andrew Tate (Image: Supplied/ Tina Tiller)

The controversial internet star now outranks Trump for Google searches. But who is he and why is he causing so much concern all of a sudden?

What’s all this? 

Last week, Instagram news juggernauts Shit You Should Care About shared a message from a teacher at an all-boys secondary school in Aotearoa, lamenting that internet star Andrew Tate had become a “poisonous addiction” for their students. “The majority of our students, especially the juniors, are obsessed with him and the outlandish views he portrays,” they wrote. “What’s more terrifying is they actually see him as a role model.”

How can he be a role model if I’VE never heard of him?!

You are one of the lucky ones, please savour these last few Tate-free moments because we are about to make your world slightly worse. Andrew Tate is a 35-year-old former world champion kickboxer and reality television star who made his millions running an adult webcam business called “myfreecams” with his brother. At the height of the site’s success, he claims to have had 75 women working for him across four locations, and that he was making $600,000 a month, despite his brother saying on record that the venture was a “total scam”. He’s also subject to an ongoing human trafficking investigation in Romania. 

Tate now runs an enterprise called Hustlers University where he teaches men – sorry, soldiers – how to be hustlers for just $49 a month. The Hustlers University Discord currently has over 140,000 members, largely aided by a scheme that rewards affiliates with 50% the fee for new sign-ups. Sound familiar? Sound… pyramid-ish? When he’s not being the Chancellor of Hustlers University, Tate appears to spend a lot of time smoking cigars, lying in a big bed, posing with his guns, and guesting on podcasts that have names written in all capital letters. 

Hold on a minute, is that Joe Rogan? 

It’s not Joe Rogan, but it’s not not Joe Rogan, if you know what I mean. 

Surely he can’t be that controversial, he even called himself a feminist once?  

Was that before or after he said “I think my sister is her husband’s property”? Or lamenting the rise of physically strong female characters in movies, suggesting that they should simply “suck dick and cook” instead? Or was it when he got banned from a plane after taking a photo of the female pilot and posting it with the caption “most women I know can’t even park a car, why is a woman flying my plane”? Or was it when he decreed that “if a man slept with 20 girls or 200 girls, he is still the man. If a woman slept with 200 men, she is worthless”? Or was it when he argued that female OnlyFans creators should pay a stipend to their male partners because “the intimate parts of her body belong to him”? I hope Gloria Steinem is taking notes. 

Why does everyone suddenly know about him now? 

It’s partially due to his appearing on some high-profile Twitch streams of the likes of AdinRoss, but it is mostly because of the aforementioned triangle-shaped scheme that has got him a lot of attention. Through tribute accounts called things such as Tate Clips, Tate Teacher, Tate Basics and Tate Speech, people are encouraged to compile and clip his controversial media appearances to get mega-views, often with a link to Hustlers University in the description box. “I put a plan together to conquer TikTok four months ago, boom, now it’s done, I own it,” he told CEOCast earlier in the year. The #andrewtate hashtag now has over 12.4 billion views on TikTok, and on YouTube it’s no different. 

Why is a guy like Tate dangerous? 

Look, we’ve got a good few years of evidence as to why furious men spouting bigoted bile to millions online are dangerous. What’s extra frightening about Tate is the extent to which he appears to be influencing (pre)teens and young men, including here in Aotearoa. The concerned teacher who contacted SYSCA said that their students were “starting to genuinely believe being successful is synonymous with abusing women” and that they overheard junior male students as young as 13 years old assert that rape victims were “asking for it”. As Rape Prevention Education executive director Debbi Tohill told Newshub, this attitude can be “really damaging” to young people, especially given the harmful gender dynamics already enforced by pornography.

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Why doesn’t TikTok do something about it? 

In this investigation by The Observer into the rise of the misogynist algorithm, TikTok responded with the following: “Misogyny and other hateful ideologies and behaviours are not tolerated on TikTok, and we are working to review this content and take action against violations of our guidelines. We continually look to strengthen our policies and enforcement strategies, including adding more safeguards to our recommendation system.” As an experiment while writing this, I signed up to TikTok as a 13 year-old boy interested in “comedy” and “hacks” and got served up an Andrew Tate video within 60 seconds of scrolling.

Seems like, for now, they are tolerating it.

Keep going!
marcel-the-shell-w-shoes.png

MediaAugust 10, 2022

The best movie of the year is about a tiny talking shell

marcel-the-shell-w-shoes.png

Four adults rave about a truly unmissable children’s film.

Marcel the shell is love

What to say about this small shell with shoes on? A hero, a friend to all, the voice of a generation and the absolute bastion of goodness and purity and kindness. I initially felt quite embarrassed to be one of the many morose millennials snaking around the block to get into a children’s film, but as the lights went down, the camera pulled focus and we heard little Marcel’s tiny voice once again, all that self-consciousness and cynicism melted away. 

I love everything about it. I loved Marcel’s small smile. I loved how Marcel walked up walls using honey. I loved whenever Marcel sang. I loved the Grandma shell. I loved remembering that the internet is a very stupid place. I loved how it made me think about what shells my own family would be. I loved every moment of his journey juggling gargantuan internet fame with the trappings of being a very small shell wearing shoes, something we can all relate to. 

Marcel the Shell With Shoes On is a perfect film (and not just because it is under 98 minutes long). It is sweet without ever being cloying, trades in nostalgia without ever getting into desperado Space Jam (2022) territory, and gently asks us to think about much of our modern online lives without ever feeling like preachy #lookup bullcrap. All while raising awareness for seashell carsickness? I hope the Academy is listening. / Alex Casey

Marcel the shell is community

There are people who have no idea who Marcel is and then there are people who have been obsessed with Marcel for many years. There’s no in-between because it’s impossible to watch Marcel The Shell With Shoes On chat about his life and community without becoming obsessed. I was first obsessed in 2010, as a 16-year-old using the class computers during study break to watch viral videos. There was a group of us that quoted Marcel for the next two years until we left school and went to different universities. When a Marcel book was published at the end of 2011, I bought it for my friend despite not having caught up with her in over six months (a lifetime when you’ve just left school). Marcel connects people like that.

Marcel has been out of the public consciousness for a while now, but it’s always a joy to find someone else in the shell-obsessed community, whether it’s a colleague, neighbour or potential life partner. Until this year there wasn’t really an easy way to ask “have you seen that video from 2010 about the shell?” But now you can and it’s a pure human litmus test. If they have seen it and love Marcel, they pass. If they haven’t seen it, they have a chance to rectify the situation. If they have and didn’t like it or find Marcel to be the most wholesome being on this cursed planet, leave immediately.

In April, I shared the trailer to the movie on my Instagram because I was of course very excited. I was also curious to find out who among my followers was in the community. And by that I mean I was very curious to find out where my relatively new girlfriend stood. She replied immediately:

I actually gave myself the ick at the thought of sharing that screenshot but Marcel would have wanted it included.

Oh yeah, the movie’s heartwarming and heartbreaking and I would recommend it to any person or shell. / Madeleine Chapman

Marcel the shell is a tearjerker

I was not prepared for the cinematic journey I was going to go on with Marcel the Shell with Shoes On. I laughed, I cried. I laughed while crying, I cried while laughing. At one point, according to my significant other, I did one of those sniffle-cries like an old person at the opera. If I’d had a tissue, I’d have dabbed away a single tear.

It’s pretty standard these days for children’s films to be overloaded with hashtag “themes” that can be taken out of the cinema and into everyday life. In that sense, Marcel is no different to your Pixar or Disney fare. But I found Marcel’s journey of belonging and the need to belong more than just relatable, but compelling. I am not a shell, but just like a shell I sympathise with the need for family, friendship and companionship. But what sets Marcel even further above your usual kid-flick is the intelligent humour and compassion with which this story of life and death is told.

There is also a tone-perfect subplot about current affairs show 60 Minutes which reminded me of the importance of investigative journalism. Not the most important theme, sure, but a nice touch. 

Until now, I thought Paddington and Paddington 2 were the pinnacle of the wholesome yet heartbreaking genre. Films ostensibly made with children in mind but somehow very much for adults. Marcel is now the genre’s champ. It is, quite simply, a perfect movie. / Stewart Sowman-Lund

Marcel the shell is my idol

It’s been over a decade since I first came across Marcel – the charming anthropomorphic shell with one singular googly-eye and shoes on – in the form of a viral YouTube video. Back then, friends and I would huddle around a computer screen at lunchtime waiting eagerly for a minutes-long video of the very cute and very self-assured little shell to load on the screen. Giggle and repeat. Giggle and repeat.

On arrival at the cinema over the weekend I wondered how the twee, bumbling humour of that era would translate to a feature-length film, in 2022 nonetheless. But after 98-minutes of jostling between laughter and tears, I came out the other side believing with full conviction that Marcel the Shell is exactly what the world needs right now.

Despite being a relatively short feature-film, that quite-literally zooms in on the Lilliputian world of Marcel and his grandmother Connie – the entire tale is abound with lessons. On community, on internet culture, on loss. 

We don’t often see the relationship between grandparent and grandchild granted a focussed place on the big screen, let alone a portrayal filled with so much sweetness. Among the chaos inflicted upon the pair by the enormous world of humans around them, they find creativity, tenderness, humour and respect for each other. But never without a sense of curiosity for how they fit into everything else around them. 

In between crying and cackling, I found myself desperately trying to commit Marcel’s perceptive quips (“Guess why I smile a lot. Uh, cause it’s worth it”) or the succinct roasts he hurls at dogs (“What a sad type of idiot”) to memory. Partially, because these little shells are my idols, but mostly because it’s a film you want to carry. Marcel the Shell proves that it’s through the littlest things that we find the biggest connection. / Charlotte Muru-Lanning

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Gabi Lardies
— Staff writer

Marcel the Shell With Shoes On is screening as a part of Whānau Mārama (New Zealand International Film Festival). Click here for the full programme