spinofflive
Photo illustration by Tina Tiller / The Spinoff. Photo: Getty Images
Photo illustration by Tina Tiller / The Spinoff. Photo: Getty Images

MediaFebruary 19, 2019

How NZ advertisers got unwittingly linked to a child porn racket on YouTube

Photo illustration by Tina Tiller / The Spinoff. Photo: Getty Images
Photo illustration by Tina Tiller / The Spinoff. Photo: Getty Images

Two years after David Farrier helped to unearth the exploitation of children on YouTube, the sexualisation of children on the platform continues – and NZ companies are inadvertently appearing alongside it. Oskar Howell reports.

New Zealand businesses are advertising their goods and services alongside softcore pornographic videos on YouTube; they just don’t know they’re doing it.

YouTube’s video recommendation algorithm has always been a subject for debate. No one really knows how it works, meaning YouTube often operates as a lone wolf in the online video world.

Writing for The Spinoff, David Farrier was one of the first to bring the issue of child pornography on YouTube to light in 2017, when he wrote about the online fetish industry that exploited young children for the enjoyment of online predators.

Now, Youtuber MattsWhatItIs has opened up a whole new underworld: softcore child pornography that is being actively pushed towards viewers by the YouTube algorithm.

In a livestream titled “Youtube is Facilitating the Sexual Exploitation of Children, and it’s Being Monetized” he breaks down the way YouTube’s algorithm rabbit hole works, and where things start to go very bad, very quickly. He claims to have detected “a wormhole of a softcore pedophile ring”.

The rabbit hole begins with a simple search. MattWhatItIs started with “Bikini Haul” but anything of that sort appears to activate the algorithm. While it’s a certain kind of person who goes looking for these types of videos, doing so isn’t unlawful. The girls are seemingly over 18, and assuming YouTube’s guidelines are being adhered to, are doing nothing illegal for the millions of views they’re amassing.

But within four clicks of the starting point, you find the first one that clearly crosses the line.

These videos mostly feature young girls, often younger than 10 years old, and unaccompanied. They’re “vlogging”, as the kids call it.

Within a few more clicks, you find yourself in a deeply disturbing world of prepubescent girls and boys. Gymnastics, truth or dare challenges, bath time vlogs, night routines, they’re all there.

YouTube’s “wormhole” tunnels on. Every recommended video features another child. Unless you navigate back to the home page, every new video on autoplay or in the sidebar comes up with the same stuff. This is evident of a broken algorithm, flawed despite years of tinkering.

The comments on the videos are telling of the nature of some of the viewers. They’re filled with the little blue links, timestamps during the video where the girls or boys are in suggestive or sexually implicit positions. The comment sections are filled with lewd remarks.

It gets worse. As MattWhatItIs mentions in his livestream, the comments sections also include external links to actual child porn. You know, the kind of stuff that carries a ten year prison sentence in New Zealand. Google Drive links, Dropboxes, other YouTube videos, the whole cheeseboard of deplorable content is available within a few clicks.

YouTube, which is owned by the Silicon Valley giant Google, maintains a strict policy against child pornography. The company made headlines when it updated its minor protection policy, by flagging videos with children and disabling comments. “We strictly prohibit sexually explicit content featuring minors and content that sexually exploits minors,” it said at the time. “Uploading, commenting, or engaging in activity that sexualizes minors may result in the content being removed and the account may be terminated.”

The MattWhatItIs post casts grave doubt on the efficacy of that policy, however, if so many videos are still getting through, ultimately offering a gateway to the viewing and distribution of child pornography.

The way these videos are monetised is via advertising. And that includes advertisements served to New Zealand audiences for local businesses.

When I went “down the rabbit hole”, within a few clicks advertisements for ZM, Les Mills and NZME’s OneRoof platform popped up. The accounts running the videos are profiting off the clicks.

Ads, including some from local businesses, are automatically added to high-performing YouTube videos

There’s no way that companies whose advertisements appear on such content could be aware of what is going on, let alone endorse it. Corporate advertising relies on YouTube as a third party to ensure the adverts are placed over appropriate videos; the responsibility for the safety of the video participants falls squarely on YouTube.

Unless someone notifies the companies of the nature of the videos and the ecosystem in which their advertisements are placed, they are unlikely to find out just where their advertising budget is going.

The Spinoff this afternoon contacted both Les Mills and NZME, parent company of ZM and OneRoof. Both companies said they had been completely unaware of the issue. An NZME representative said they would be “looking into the situation immediately”. A Les Mills spokesperson said that in light of the news they had paused their advertising on YouTube and “will not resume until we are confident that we will not be associated with such material”.

This latest news is reminiscent of the advertising scandal in 2017 when YouTube was found to be putting corporate advertising over exploitative videos featuring children. Several huge brands, including Hewlett-Packard and adidas, pulled all their ads from the platform in response. At the time, YouTube said this:

“There shouldn’t be any ads running on this content and we are working urgently to fix this. Over the past year, we have been working to ensure that YouTube is a safe place for everyone and while we have made significant changes in product, policy, enforcement and controls, we will continue to improve.”

And yet, two years later, the problem apparently remains.

The onus is ultimately on YouTube to ensure the participants of videos uploaded to their site are safe, and the conduct around the videos be in keeping with its policy. This latest, disturbing, episode is another example of the dangers presented by digital companies that pay so little heed to national borders.

In a statement provided to Newsweek about the MattWhatItIs revelations, a YouTube spokesperson said: “Any content – including comments – that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube. We enforce these policies aggressively, reporting it to the relevant authorities, removing it from our platform and terminating accounts. We continue to invest heavily in technology, teams and partnerships with charities to tackle this issue.”

For information on helping children stay safe online, visit netsafe.org.nz.

Keep going!
WELLINGTON, NEW ZEALAND – FEBRUARY 06: Scott Kuggeleijn of New Zealand reacts after a dropped catch in the field during game one of the International T20 Series between the New Zealand Black Caps and India at Westpac Stadium on February 06, 2019 in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images)
WELLINGTON, NEW ZEALAND – FEBRUARY 06: Scott Kuggeleijn of New Zealand reacts after a dropped catch in the field during game one of the International T20 Series between the New Zealand Black Caps and India at Westpac Stadium on February 06, 2019 in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images)

MediaFebruary 17, 2019

The best of The Spinoff this week

WELLINGTON, NEW ZEALAND – FEBRUARY 06: Scott Kuggeleijn of New Zealand reacts after a dropped catch in the field during game one of the International T20 Series between the New Zealand Black Caps and India at Westpac Stadium on February 06, 2019 in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images)
WELLINGTON, NEW ZEALAND – FEBRUARY 06: Scott Kuggeleijn of New Zealand reacts after a dropped catch in the field during game one of the International T20 Series between the New Zealand Black Caps and India at Westpac Stadium on February 06, 2019 in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images)

Bringing you the best weekly reading from your friendly local website.

Michelle Langstone: I adore NZ cricket. But I won’t watch until the silence on Kuggeleijn is broken

“There’s an elephant in the changing rooms and his name is Scott Kuggeleijn. As New Zealand Cricket’s governing body you are well aware of the charge of rape that Kuggeleijn faced in court in 2016, and then again in 2017. Kuggeleijn was found not guilty after the second trial. A few months after that, he was selected to tour internationally with the Black Caps.

I have no choice but to accept the outcome of that second trial, and the verdict handed down by the jury, but I do not have to like it. Kuggeleijn admitted the woman in question said no to his advances a number of times. He also texted her the next day and apologised for the mental harm he caused her. His lawyers did everything they could to discredit her, including alluding to her clothing, her behaviour and the amount she had to drink as reasons why she was actually consenting, even if she did say no.

So your silence on Kuggeleign’s history over the weeks since he has played on home soil for the Black Caps has been disturbing, particularly because the issue has been raised fairly frequently, and there’s been ample opportunity for NZ Cricket to publicly respond. As time goes on, your silence has becoming deafening.”

Danyl Mclauchlan: Notes towards a grand unified theory of the terrible National Party sausage ad

“For progressives the ad is an offensive failure because it’s an egregious instance of mansplaining. It’s men explaining maths and politics and economics to a wide-eyed woman! National supporters feel that the ad succeeds because the target audience for the ad is not outraged progressives who would rather die than vote National; instead they’re communicating to demographics who won’t be offended by mansplaining but who might be persuaded by the critique of KiwiBuild.

Here’s my grand conspiracy theory. Progressives are actually the primary target for this ad and it is designed to offend them.”

James K Baxter in 1971. Photographic negatives and prints of the Evening Post and Dominion newspapers. Ref: EP/1971/1098-F. Alexander Turnbull Library, Wellington, New Zealand. /records/23120359

John Newton: James K Baxter, rapist

“Baxter’s favourite audience for complaints about his sex-life is that revolving cast of other women. As he puts it to Grace Adams, ‘Maybe I shouldn’t say anything of how things go with me at home here; because one is inclined to adopt the whinging tone, which is in me alas a version of the mating call!’

It’s to Phyl Ferrabee in 1960 that Baxter makes these letters’ most appalling disclosure. On the strength of a ‘very sober & perhaps truly considerate knowledge’, he has dealt with his sexual frustration by force: ‘Sex relations with wife resumed. This at least gives some common ground to stand on to clear up difficulties. Achieved by rape. From a very clear knowledge no other way could break down J’s reservations & that she was gradually shoving herself round the bend. She seems ten times happier in herself. But it looks as if each new act will have to repeat the rape pattern.’”

Toby Manhire: Martin Devlin in wild on-air attack on ‘chick from the Spinoff’ over cricket banner

At first listen, I thought Devlin was being serious, but on reflection that seems impossible. Not just because Chapman wasn’t purporting to be acting as a journalist when she staged a modest and peaceful protest (for which, by the way, she received a bunch of supportive private messages from senior figures in both the women’s and men’s game). Moreover, he cannot be serious because it would be heroically incoherent to earnestly argue that journalists should not express their opinions in public if your entire job, if not existence, centres on being a journalist expressing your opinions in public, usually with the guttural cry of a wounded moose. Devlin’s shouty monologues are often smart and funny – he’s won awards for them.

So it’s frankly inconceivable that Devlin and Kayes – who seemed unperturbed at Devlin calling a young woman “that chick” and “the lowest form of life”, so must be in on the joke – are genuinely outraged at Chapman expressing an opinion on an issue that is especially, searingly real for young women. There’s no way they’d seriously be suggesting, would they, that it’s totally cool to express your opinion in public if it’s an important matter like the umpiring review system or who should play second-five for the All Blacks but unacceptable to express your opinion on trivial matters like consent and sexual misconduct?

Danyl Mclauchlan: Not a racist bone in your body? Please meet implicit bias

“All of us have a host of different, sometimes conflicting social identities crowding around inside our minds. I’m white, a male, middle-aged, married, a New Zealander, a father, middle-class, a writer, and so on. We switch between which affiliation feels most salient given the circumstances, primarily identifying with whichever ingroup awards us the higher status. Politicians and other actors are increasingly adept at activating these different identities, manipulating us into defining ourselves in a way that strengthens our connection to them and makes us believe they personally champion our ingroup – which is always the victim of some sinister outgroup.

We think of outgroup discrimination – especially around race – as something very obvious and aggressive (“Go back to where you came from”), or as an ideological justification for that behaviour (“This is our country!” “The white race is the genetically superior master race!”) and there’s often controversy whenever people talk or behave like that, because, well, it’s racist. But what the research into implicit bias shows is that even without that kind of behaviour and rhetoric, even among populations that strongly disapprove of racism you still see ingroup favouritism and outgroup discrimination.”

Emily Writes: Wish you weren’t here: Anti-natalism is just immensely sad

Mumbai businessman Raphael Samuel, 27, should really be a joke right? He’s suing his parents, who are both lawyers, for conceiving him and bringing him into the world. They’re taking it in good humour and there are plenty of easy laughs in the idea that someone could consent before they exist to… existing. But really, there’s not much fun to be had in the idea that someone feels so desperately pained by the world that they’d rather not have been born into it.

At the heart of Samuel’s philosophy of anti-natalism is the argument that life is so full of misery that people should stop procreating immediately.

“There’s no point to humanity,” he says. “So many people are suffering. If humanity is extinct, Earth and animals would be happier. They’ll certainly be better off. Also no human will then suffer. Human existence is totally pointless.”

Some are calling it performance art. Some are calling it eco-activism. It reminded me of something I have been trying to turn away from, while ultimately having to face, for a year now.

Jessie Dennis: Silence about Scott Kuggeleijn reinforces a culture of sexual violence

When cricketer Scott Kuggeleijn took to the pitch for the Black Caps last Friday there was no mention of his two trials for raping a woman in 2016, for which he was ultimately found not guilty. Asks Jessie Dennis, is silence really the best NZ Cricket can do?

Andrew Geddis: David Carter should be ashamed of his anti-democratic select committee stunt

The National MP’s self-righteous defence for halting yesterday’s meeting ignored the essential role the Opposition plays in upholding the select committee process, writes Andrew Geddis.

Jack McDonald: Baxter Week: My Nana, Jacqui Sturm

“I first started learning about just how hard my Nana’s life was when she went into hospital for heart problems while I was teenager. Her elder sister Evadne was down to visit, and as her and I walked around the hospital gardens I remember she told me how Nana would find out about Baxter’s illegitimate children in the press.

But it wasn’t until late last year, with the publication of the Letters imminent, that I had any clue of just how hard it really was. Any idea of the pain she lived through.

His first-hand accounts of his behaviour as a rapist in his marriage are sickening and have deeply affected me on an emotional level. As I was flicking through the Letters this week I couldn’t get far without having to put the book down again. I believe that Nana would never have wanted these brutal details made public.”

Morbid Slag Angel 69: The worst ever Red Dead Redemption 2 fishing trip