Join Now!

A new initiative to facilitate our journalism, The Spinoff Members lets our readers support our work and play a role in directing new areas of coverage.

The Spinoff is made possible by our commercial partners and a community of supporters, who empower us to create quality writing, video and audio about issues New Zealanders care about and often don’t get covered elsewhere.

If you’d like to support our mission, please click below to make a contribution of your choice. All proceeds donated are ring-fenced for reporting and editing, and every donor is asked about the work they consider most important. 

Member Benefits!

Why we’re doing this:

  • Advertising-funded journalism is broken
  • We’d love to cover more topics, but currently don’t have the funding 
  • We want our journalism to be free to all, not behind a wall
  • Our readers’ voices matter to us
  • Read The Spinoff founder Duncan Greive’s membership mission statement


All active members will receive:

  • Opportunities to tell us what topics you’d like us to cover
  • Exclusive member emails, including a new weekly email from The Bulletin’s Alex Braae
  • Donations of $80 or more a year receive an exclusive Toby Morris illustrated tea towel and tote bag
  • Undying gratitude and love

New members contributing $80 annually will receive a Toby Morris illustrated tea towel. This is the last tea towel you’ll ever need.

The Spinoff Tea Towel

By signing up,
you'll be supporting:


Do I still get to read The Spinoff if I don’t join up?

There are some great benefits to membership – a new world news email from The Bulletin’s Alex Braae, and our tea towel if you donate over $80. But we have consciously decided to keep the vast majority of our journalism free to all. You pay to support that, not to fence it away – to grow that journalism and make it sustainable.

Is that a yes?

If becoming a member isn’t for you or is beyond your means, please keep enjoying The Spinoff for free.

How has The Spinoff worked before this?

The bulk of The Spinoff’s income comes from content partnerships – clearly labeled collaborations with partner brands to create coverage of topics they care about. We also create video through NZ on Air, and “white label” content for brands – magazines, podcasts and blog posts that run on their own platforms and social channels. If you'd like to know more about this work, please email

Why are you doing this now?

We have arrived at a point where there are things we’d like to do which we can’t fund commercially. After five years, we have a pretty good handle on what the market will support. This is for everything else. And, having won website of the year at the 2019 Voyager Media Awards, and published our first book, it feels like the right time.

How do I find out where the money is going?

We will publish an annual overview which details what we did with the membership contributions in April of each year, and regularly communicate with members to explain, and seek advice on, where the money is being spent.

Will members be able to tell you what to write about?

Not “tell” – but we do listen and respond. You will be surveyed about projects or areas of coverage, and have a special email contact to offer story suggestions, tips and feedback.

I already donate to The Spinoff’s longform investigative fund. What does this mean for me?

We will continue to pursue investigative journalism, and will keep doing so at the same rate using existing ongoing donations. If you would like to expand your donation, you are welcome to do so. Otherwise – rest easy. We will keep at it.

Why is a private organisation is seeking money from its readers?

For the same reason private organisations as diverse the New York Times, ESPN, the Economist and the Ashburton Guardian need money from readers to create their content. There is very little public funding of journalism in New Zealand, so to survive and grow we need contributions from our audience.

Why aren’t you putting up a paywall?

Paywalls are great for some organisations. We want to keep our content free for all.

Are you going to spend this money on Facebook and Google?

No. We currently spend a portion of our income on social media boosting, but this income will be ring-fenced to staff and support journalism.

What is this new email that Alex Braae (The Bulletin Editor) is doing about?

It’s a weekly compilation of the biggest international news – think of it as a bonus Bulletin, covering essential reads on key global stories.

Will you still be covering reality TV?

Yes we will. The Spinoff has covered reality TV from day one, viewing it as an indispensable window into New Zealand’s evolving psyche and culture. We also think it’s important to strike a balance between light and shade, high and low culture and silly and serious work. If that’s not your cup of tea – that’s all good. We recommend simply not clicking on stories which cover topics you don’t care for. But if you somehow do click them, don’t be surprised if you get a lot more than you bargained for – our coverage is very different from that of other sites.

I’d like to donate, but services as opposed to cash. Can I do this?

Potentially – get in touch with and we’ll see if the organisation has a need.

I’m a business or organisation. Can we become a member too?

Absolutely. Get in touch with We can talk you through different levels to suit the scale of your business and your desire to help.

Who is PressPatron?

The Spinoff has partnered with PressPatron to facilitate its membership campaign. PressPatron is a Kiwi crowdfunding platform that makes it easy to support the future of quality independent journalism in New Zealand. You can learn more about their platform and community here.

Is my payment secure?

Membership payments are processed using a secure SSL connection with 256-bit AES encryption. The underlying payment infrastructure is provided by Stripe, a global leader in online payments who provides credit card processing for companies such as Facebook, Twitter, Xero, Kickstarter, and others.

All credit card data is encrypted and Stripe maintains strict administrative, technical, and physical procedures to protect your information. More info about Stripe’s security policies can be viewed here. The Spinoff and PressPatron do not collect or store your credit card number within their own database.

How can I change my membership payment?

Once you have become a member, you will be given the option of creating a PressPatron account to manage your payment preferences. Your supporter dashboard will provide you with an interface for editing your payment details, such as cancelling, changing the amount, updating your credit card, as well as other account settings. If you already have a PressPatron account, you can login here.

Have any other questions?

Please get in touch if you have any questions or feedback:

  • The Spinoff: contact
  • PressPatron's support team: contact
  • PressPatron FAQ section