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The cast of Mean Mums, the new sitcom on Three.
The cast of Mean Mums, the new sitcom on Three.

Pop CultureJuly 16, 2019

Review: Mean Mums is New Zealand’s next great sitcom

The cast of Mean Mums, the new sitcom on Three.
The cast of Mean Mums, the new sitcom on Three.

Sam Brooks reviews Mean Mums, the new sitcom from Three that manages to make putting a great show together look easy.

When it premiered as part of Three’s Pilot Week last year, I called Mean Mums the winner of the bunch. Nearly a year later, my enthusiasm for that initial pilot hasn’t dimmed. It was the most straight down the barrel comedy – a genuine fish-out-of-water sitcom with a strong ensemble cast. For the second time in recent history (see The Educators), South Pacific Pictures had taken its considerable resources and glossy house style and rather than applying it to an hour-long drama, had given them to a half hour comedy. And it didn’t just work, it bloody sang.

Now, having watched a few episodes of the series that pilot became, I’m happy to report that Mean Mums makes good on that initial promise. It takes a simple premise – Jess (Morgana O’Reilly) enrolls her five year-old in a fancy new school and finds it a lot more intense than she expected – and mines it for all the universal comedy that comes with feeling like an outcast. It’s a fantastic exemplar of how to do a great sitcom.

First, the premise. Earlier this year, Educators found comedic gold setting their show in a high school, but Mean Mums goes younger, and there’s similar (if lighter-hearted and kinder-souled) humour to be found there. It’s a setting where low stakes situations become comedic high-stakes ones, like when an outbreak of nits is treated as akin to the bubonic plague, or you know, like a current measles outbreak might be.

Even better, it’s a setting that speaks to all of us on a deep, probably thankfully forgotten level. While not all of us went to the kind of fancy-ish, socially-stratified school at the centre of the show, most of us have been to school. And if these first few episodes are any indication, it’s going to go back to wells that are all-too-familiar to a lot of us. Personally, I can’t wait for the inevitable cross country episode.

Morgana O’Reilly, the lead of Mean Mums, is a brilliant choice for a lead actress to hang your show on.

In my initial review of the pilot, I marveled at how creator Amanda Alison managed to make fun of the world of the show without making fun of the characters within it. That same balance is evident in the series: there’s a feeling that the show genuinely likes all the mums at its centre, and the camaraderie between the three main characters is one of its greatest strengths. It’s still depressingly rare to find a television show that shows the support and strength that women find when thrust together by outside forces. That Alison has managed that, while also squeezing in enough quick-fire punchlines to match Brooklyn Nine Nine, is a rare achievement.

And finally, the cast. Morgana O’Reilly is a savvy choice to hang the show on – she’s effortlessly charismatic, and has a soft, likeable presence that makes Jess’s moments of rebellion and panic hit harder than they might have with someone else. We really feel for Jess when she screws up and sends the patient zero of the nits outbreak right back to class, thanks to O’Reilly brilliantly splitting the difference between heightened sitcom performance and real human freak-out.

She’s supported well by her two fellow leads: Anna Julienne as alpha-mum Heather and Aroha Rawson as the terse but chill Hine. Julienne especially shines here, and absolutely earns all of the punchlines she’s given. She makes sure every one hits for six, and when she’s got lines like “I’m not trying to make you feel guilty but it’s the only way you’ll learn,” and “I hate apologising, it makes it sound like I was wrong”, why wouldn’t she?

Really, all you need for a great sitcom is a killer premise with an almost endless well of ideas, writing that balances the humanity of the characters with a killer joke-per-minute rate, and a cast that can sell it.

And unlike actual parenting, Mean Mums makes it look easy.

Mean Mums is on tonight on Three at 8:35pm, and on demand on Three Now.

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sam (82)

Pop CultureJuly 16, 2019

Giggle TV: the moronic video service taking over New Zealand’s shop walls

sam (82)

Its rolling slate of cringey jokes and meaningless trivia is a familiar sight wherever there’s a captive audience – but what the hell is Giggle TV? Johnny Crawford looks into the tweet-stealing, wife joke-telling phenomenon.

If you’ve spent any time in middle New Zealand in the past half-decade, you’re probably familiar with Giggle TV. Fish and chip shops, Lotto stores, even blood-testing services allow screens on their premises to play the inanest content imaginable interspersed with ads for those very same fish and chip shops, Lotto stores and blood-testing services.

You might be the most irony-poisoned millennial in Taihape, but the second those bouncy graphics appear you will be unable to look away. The combination of cute animals, meaningless aphorisms and anti-wife content is hypnotic, transporting you from your hairdresser to your least-woke uncle’s Facebook feed. Not since the Joker put laughing gas in Gotham’s water supply has laughter been wielded so brutally as a weapon against the masses.

This classic GiggleTV segment.

Giggle TV might be horrible for a number of reasons, but I am fascinated by it. There is something so accidentally funny about how bizarre, obnoxious and successful it is. These ubiquitous screens piss a lot of people off and I’ve taken a lot of flack for how fixated I am with them. But surely something that inspires such strong reactions among my too-cool peers is worth delving into.

With this in mind, I decided to hatch a plan: sit in a bar or café that was playing Giggle TV and watch it until the content cycled around.

It’s been a few years since I first encountered Giggle TV during a 2015 pilgrimage to Bulls. Waiting for one of their famous giant kebabs, my eyes were drawn to the cheeky and constantly moving font on the screen above the counter, a hypnotic mixture of orange and black. That’s when I read this forward-thinking wife joke:

“If a woman says ‘correct me if I’m wrong’, do not under any circumstances do it.”

My life was never the same again.

But Giggle TV was already a thriving venture long-before that formative foray into the Rangitikei district. In fact, according to gogiggle.nz, founder Del Shaw came up with the idea in his Palmerston North garage in 2008. He decided to divide New Zealand into a number of regions, each of them run by a Giggle franchise.

Within these regions, local businesses have the opportunity to become ‘sites’ and host a screen for free. Giggle’s revenue comes entirely from the advertisements shown on these screens. Now, there are supposedly more than 1,200 sites in Australasia that alternate boomer memes with ads for colonic irrigation. Mr Shaw must be doing something right.

This is just… not a joke.

My ordeal was to take place at The Brooklyn Bar & Bistro. The Brooky is a genuinely great bar and easily the most bearable place in Wellington to sit back, sink a few brews and be obnoxiously advertised at for an afternoon. I had no idea how long I had committed to my Clockwork Orange-esque experiment but luckily the content cycled around after an hour and 38 minutes.

Sitting there, I quickly learned that the largest sub-genre of meme is videos and images of cute animals. Dogs playing with toddlers quickly gave way to stock images of Bruce Lee, Tupac Shakur and #metoo villain Morgan Freeman accompanied by inspirational quotes they supposedly coined. This in turn gave way to jokes about millennials and their devices, stolen tweets and, before I knew it, this almost certainly racist number:

“Benicio Del Toro is just Brad Pitt with seasoning.”

Yup.

But by far the richest content for any ironic connoisseur of hack comedy is my favourite Giggle subgenre: the wife joke.

Like gags about airplane food and coffee, jokes at wives’ expense have long been a cornerstone of hack comedy. Contributors to this long-established tradition include many of the greats: Henny Youngman, Rodney Dangerfield, Borat. Many people might think of wife jokes as a relic of a more sexist time, that today the butt of the joke is less likely to be the wife than the wife guy. As much as I would have loved for this to be the case, I suspect those people probably haven’t spent much time at a Giggle site.

I often hear from friends who date people of the same gender that straight couples appear to all despise each other. If I had stumbled into the Brooky knowing nothing about human interaction, I would have likely walked away with the same conclusion. Thanks, Giggle TV.

‘Women be shopping’-calibre jokes only comprised a small part of what I saw that afternoon but they left the biggest impression. If there’s nothing funnier to you than the irreconcilable differences between the genders then Giggle might be the advertising solution for you.

By the time I walked away from the pub that afternoon, I had developed a new appreciation for Giggle TV. Maybe those who couldn’t understand why I was subjecting myself to a feature-length rotation of Manawatu’s freshest memes just needed to put the time into truly conditioning themselves. A couple of my doctor friends had expressed genuine concern about the long-term damage I could be doing to myself by melting my brain like this, but I’ve honestly never felt better.

The most pessimistic conclusion I could have drawn from my experience is that middle New Zealand is populated by disgusting swine who will consume whatever slop gets put in front of them. I’m sure a lot of urbanites would like to use this as an explanation for Giggle’s success but it’s not really borne out by the evidence. The only people I’ve seen admit to unironically liking Giggle are the talking heads in the promotional videos on the gogiggle website. Sure, there are bound to be a handful of basics who can’t get enough of Giggle, but I suspect the truth is a bit more complicated and a bit more cynical. I think that Del Shaw has created a delivery mechanism for advertising that works regardless of how much you like sexist jokes and lazy puns.

Giggle TV functions in the same way as all those ads that used to be voted ‘worst of the year’ on Fair Go; even if it’s making you furious, you’re still watching it. Say what you will about the business model but I don’t see you looking away while you wait for your Noodle Canteen. For this reason, I think we can expect more and more sites to pop up in the major centres and I suspect they will be as successful as they are in Wairākei. Which is to say: Very.

With the expansion of the Giggle Empire becoming an inevitability, it’s time for you to shed your ironic detachment and join me in celebrating our new Giggle overlords. Let Giggle into your life and return to a time in which the two funniest words in the English language were “my wife”.

You can watch Giggle TV right here, if you’re so inclined.