Cool one decade, cringe the next.
Cool one decade, cringe the next.

Pop CultureMarch 19, 2025

Millennials are cringe, but apparently so is Gen Z

Cool one decade, cringe the next.
Cool one decade, cringe the next.

While zoomers are skewering millennials online, the results of market research are damning: copious amounts of optimism, superfanning and fairy smut define Gen Z.

Hello. It’s a 1991 baby here, a millennial. I’ve been happily scrolling on Instagram, trying to dodge algorithmic exposure to cortisol bellies, body transformations and how-to videos on colour drenching [millennial greige may finally be over]. Meanwhile, over on TikTok, videos skewering “millennial core” are trending, and yes, they are accurate. I do love a millennial burger joint. I did listen to a hundred songs that really did sound like that in 2010. I am tired! Skkkrrrt! 😂

It became embarrassing to be a millennial years ago, somewhere in between millennial pink in the mid-2010s and the millennial pause in 2021. Since then, zoomers have found much fodder for the cause like skinny jeans, the moustache, doggos, loving coffee, working too much, Harry Potter, earnest posting, adulting and basically everything we do. Still, millennials like to think of ourselves as somewhat in the loop even if we are uncool – perhaps that is why it’s become cheugy to use the word cheugy. It’s sad because we thought the younger generations would want to band together in hating boomers. But perhaps there’s still hope. Zoomers might not know it yet, but their trends are embarrassing too, and pretty soon, they too will be uncool. One day Gen Alpha will be ready to roast. Such is the march of time.

On Thursday, more marketing research trying to understand zoomers was dropped. Live Nation revealed its annual Love Song research that focuses on zoomer cultural and social trends. For the first time, the research on New Zealanders was split out from the Australians. They spoke to 1,301 New Zealanders for 20 minutes and reckon they’ve got one the country’s most comprehensive analyses of Gen Z behaviour, which they presented to a room of millennials and Gen Xs furiously taking notes while sipping on one of our personality defining favourites, coffee. The results are damning. Zoomers are a bunch of nostalgic, optimistic superfans who idolise musicians and read fairy smut. It’s going to age poorly just like greige.

At the moment, zoomers are 15 to 28 years old, the slice of life that the capitalist culture machine has decided is the most relevant and sought after. They’re the first true digital natives (at least in the western world) and most of them have no recollection of a time before the internet and smart phones. At bus stops I have observed that they look like Supré ads from the early naughties. Long singlet tops edged in lace are carefully arranged so that bright lacey bras peep out. It looks like they might trip on their baggy jeans. The masc friends are somewhere in the piles of dark fabric nearby.

two young women wearing colour ful mwesh clothing, loose jeans, bucket hat and lots of plastic bright hairclips
It’s all back. (Photos: Junessa Rendon via Canva).

Zoomers love the idea of the nineties and naughties. It’s easy to see in their fashion choices, but also apparent in the way they’re following decades-long trends of adopting analogue technology like film cameras and vinyl. Music from the era is making a comeback too – half of New Zealand’s top 10 TikTok songs of summer were over 10 years old, with M.I.A’s Paper Planes, a millennial anthem from 2008 that my friends and I had a synchronised dance to, taking the top spot. Nostalgia is nothing new, and 94.8% of zoomers Live Nation surveyed believed that the trend is here to stay. The thing is though, most of them weren’t even bloody there. It’s fauxstalgia. 

These rose tinted glasses aren’t only turned towards the past. The survey showed that while zoomers were more likely to feel “anxious about life right now” than other generations, they were also the most optimistic, with 30.5% feeling optimistic and 39.3% feeling hopeful. On top of that, about two in three zoomers agree that “people like to shit on my generation, but I think we’re capable, resilient and well equipped”. 

If zoomers are reading, they read fairy smut, that being sexual material about tiny imaginary beings with wings. These books, many written by Sarah J. Maas, include fairies, swords, romance, magical palaces, beautiful gardens and explicit sex scenes. Nuff said.

Now, remember that we really did (do?) like music that sounded and looked like this. And remember that that WAS cool back in the day, waistcoat and hat included. Now, learn that half of zoomers surveyed by Live Nation classified themselves as superfans of a particular musician, admitting to be “a person who has an extreme or obsessive admiration for a particular person or thing,” as defined by the Oxford dictionary. Half also felt like they had a personal connection to their favorite musician and one in 10 are part of a fandom community where they do things like swap beaded bracelets. Sounds familiar.

You can be sure that in 10 years zoomers will be 25 to 38 years old – the age millennials are now. The blush of youth will be fading, and alongside that the power to define what’s cool and cringe. Instead generation alpha will have that clout. They’ll be skewering the zoomer shake, the baggy pants, skibidi brainrot and fauxstalgia. So if you’re a millennial in an existential spiral and feeling old, never mind the TikTok trends. Enjoy your burger.

Keep going!
Large crowd at Homegrown festival watching Aaradhna perform Down Time
You mean to tell me this won’t be happening next year? (Photo: Lyric Waiwiri-Smith)

Pop CultureMarch 18, 2025

Homegrown 2025 review: More than just a Shihad farewell gig

Large crowd at Homegrown festival watching Aaradhna perform Down Time
You mean to tell me this won’t be happening next year? (Photo: Lyric Waiwiri-Smith)

Blisters, sunburn and tinnitus be damned, Wellington needs Homegrown Festival – or at least something to replace it.

The mood of the day at Homegrown was set early and forcefully: “local heroes” Dartz had a message for the afternoon early birds wasting no time in getting thrash punk through the ears and booze into the stomach. Pōneke’s favourite post-pub rock band came with the warning that it was “a dangerous day to be a cold one” – or, to be more realistic, a $12 lukewarm Steinlager.

After 18 years in the capital, Homegrown Festival’s final hurrah in Wellington before it moves to an as yet undisclosed location was steaming and pumping and yet just breezy enough to cool any heat-induced exhaustion. Fans had commented that the crowds packing out the waterfront seemed smaller than previous years – I wouldn’t know, because this was my first go at being a Homegrown punter.

And those first time shivers felt best shed at the Rock Stage, where Shihad would perform what was supposed to be their final ever show on Saturday night (they ended up selling out a surprise show at Meow Nui the next day), and die-hard fans were already lining up along the barricade to secure a front row spot, several hours early. Thankfully, they had the showmanship of Dartz frontman Daniel Vernon, waxing lyrical on stealing from the supermarket and killing your landlord, in front of graphics from the 1997 PlayStation smash hit Jonah Lomu Rugby, to kick the day off right.

Dartz and Jonah Lomu Rugby: could a bogan really ask for more? (Photo: Lyric Waiwiri-Smith)

After hearing tunes about Toyota Corollas, it was onto Corrella at Waitangi Park’s aptly named Park Stage, through the throngs moving down Ara Moana with a dripping chicken souvlaki picked up along the way. The reggae ensemble could have easily won “best opening of the day” with their entrance soundtracked by a snippet from the first reading of the Treaty principles bill – as Hana Rawhiti Maipi-Clarke performed her famous parliament haka on screen, the band did their own.

They breezed through ‘Churr Māori’, a Fugee-fied rendition of ‘Killing Me Softly With His Song’ and ‘Blue-Eyed Māori’, and even though the mate I came here with likened the sound to “Air New Zealand landing music”, I thought it made perfect “Wellington-on-a-good-day” music. Whenever you have a lull in your schedule, you should just go see someone, even if you’re unsure if it’s really your thing – what else are you at this $200 music festival for?

Back at the Rock Stage, Troy Kingi and the Cactus Handshake turned the waterfront into a dust bowl. Stuck underneath the sun without even a cloud for respite, you could’ve closed your eyes and let Kingi’s guitar drive you down the dirt tracks and mirages of the Mojave Desert. Open your eyes again, and the image of Kingi wrapped in a poncho might trick you into thinking you’ve landed at the feet of a shaman, here to make sure you survive this musical journal while spiritually intact. Then the guitar rips you apart again.

As the day progressed the number of bodies sporting Shihad shirts seemed to double, then triple, then quadruple, the only thing moving faster than the intoxication levels. If Jon Toogood was their God, I was about to finally realise a childhood dream of seeing mine: Nesian Mystik.

Nesian Mystik perform to large crowd in Wellington at Homegrown's Park Stage.
NO TEARS THAT’S WHAT I KEEP SAYING IN MY HEAD. TRYING TO HOLD IT TOGETHER. SCARED I MIGHT LOSE YOU FOREVER. (Photo: Lyric Waiwiri-Smith)

If you know, you know – the knowing being endless summers spent blasting their Elevator Musiq album along Lyall Bay, and wholeheartedly believing Nesian Mystik were bigger than Jesus. It kind of boggles the mind that Nesian Mystik being here for their first show since their 2011 farewell tour didn’t get as much hype as Shihad playing their final show.

You could’ve spotted the Poly’s from a mile away – we were all in front of the Park Stage, rocking the rude Ngāti dreads and the greenstone around our necks. They played all the hits – ‘Sun Goes Down’, ‘Dance Floor’, ‘Nesian 101’, ‘Mr Mista’, ‘For The People’ – while bodies moved with the beat and voices proved they hadn’t forgotten the Nesian styles. Even better, the band hinted there could be new music on the way; I publish these words in the hopes that that will make it come true.

Then, it was dinner (lort cha, courtesy of K&K Cambodian Food Truck) and a show (tunes, courtesy of The Beths) at the City Stage, where you could either dance on the grass or give your tired feet a rest on the steps surrounding Frank Kitts Park. You can’t go wrong with The Beths, who are consistently on form and whose lyrics prick the heart and feed the insecure ego no matter how many times you’ve heard them sung live – with nothing to replace Homegrown yet, you really could call them experts in a dying field.

Auckland’s The Beths were on form, as always. (Photo: Lyric Waiwiri-Smith)

Leave halfway through their set and round the corner to the Lagoon Stage, and divine timing would have delivered you to Aaradhna performing ‘Down Time’ as it did me. Aaradhna has one of those voices which can easily stand alone, but she let one special guest briefly upstage her: local legend the Wellington tree man, playing his famous saxophone. The sun fell fully behind the horizon as she saw her set off with ‘Forever Love’, breathing soul into bodies which were either intertwined or gurning solo.

An hour out from Shihad’s set, a slow moving line had formed from the entrance to the Rock Stage, outside the Brew Bar, back to Te Papa. It seemed the perfect time to get a McFlurry from across the road, then find someone else to watch. We caught the tail-end of Drax Project’s set performing ‘Catching Feelings’, which was surprisingly good – I say “surprisingly” because I’m still trying to seem too cool for ultra radio-friendly music, and watching frontman Shaan Singh jump around the stage, sing and play the saxophone can really change your mind about this band.

Ten minutes out from Shihad’s performance, the line had just about disappeared. So we packed ourselves in like sardines between the university breathers and old-school bogans and waited for it all to let rip. And it did: nearly 40 years of rocking, apparently pent up inside every geezer in attendance, poured out as Toogood thrashed his guitar and flames were sent into the air.

The waterfront had been swallowed up by the power of rock, with Toogood going back through the band’s early albums Killjoy and Churn, awakening the inner teenager locked away inside the Gen X-strong crowd. I only stayed for about 25 minutes, after remembering I’ve never really “got” Shihad’s music; but there’s still beauty in the fact that even at the supposed end of your career, people can still discover your music for the first time – sounds live on, even if you don’t.

Yes, that small figure is meant to be Jon Toogood. (Photo: Lyric Waiwiri-Smith)

Before the day had wound down, my friend turned to me and said: “I think we can say we’ve had a sufficiently good day”. It would’ve been faint praise coming from anyone else, but he’s one of those hard-to-please types who is prone to endless critique, and I knew what he was really trying to say.

It was the only bandage I needed for the blisters on my feet and the ringing in my ears – the reminder that all you can really hope for out of a festival experience is a sense of shared joy. It would be a shame for that joy, felt for years up and down this waterfront, to walk out the door along with Homegrown if another festival doesn’t come to replace it.