TelevisionSeptember 1, 2017

Surviving the trauma of that M&M sex ad during the leaders’ debate last night


As Bill English and Jacinda Ardern battled it out during TVNZ1’s debate last night, Emily Writes was left extremely confused by a sexy candy ad. 

I never watch free-to-air television on an actual television. I’m not sure why in 2017 you would. So last night’s TVNZ leader’s debate was the first time in a long time that I’ve seen a TV ad. I had almost completely forgotten that they existed at all.

I was just one of the probably dozens of millennials sitting in an overpriced rental, scoffing avocado and wondering why the Hell there are so many ad-breaks on television, when suddenly one particular ad stopped me in my tracks.

“Gosh, this is a bit racy,” I thought as I watched a guy in a suit come home, walk up the stairs, and stop at the door to his bedroom.

I am sure you would have guessed the same as I did – that he was going to walk in on his missus doing the dirty on him.

You would be right.

But: did you guess that she was under the covers with a giant M&M? I am guessing you did not.

Just why we have an ad where a woman is fucking an M&M is beyond me. I just don’t understand it at all. And I have not been able to stop thinking about it since last night.

To me, the M&M sex ad was the most shocking thing about the leader’s debate and I want to know what Bull Unglush and Jacinta Adun think about it.

If you think a woman being caught corking confectionary at approximately 7.30pm on Free-to-Air television is the weirdest thing ever, hold up, because it gets weirder.

The White Dude says “I thought we were going to eat him together”.





I searched the ad to write this piece and found it’s not even the only version of this messed up M&M sex ad. Inexplicably, they have another ad with a different guy who says “I thought we were meant to share him” and the M&M angrily says “So that’s what you meant by dessert!”


What does this mean? Does this mean the red M&M wants to have sex with the dude afterwards? I am not slut-shaming an M&M. I am fine if that’s what the red M&M wants to do. But none of this makes me want to eat an M&M.

Is this meant to make us hungry for M&Ms? Or, god forbid, horny for M&Ms? What is the end game? I don’t want to have sex with one and I really believe that I’m not in the minority in holding that view.

In one of the ads I found on YouTube a Yellow M&M comes out of the closet. Is this a metaphor? Or was he just watching them? Was that consensual? Was that part of it?


How was this advertising pitch made to the makers of M&Ms?

“OK, so there’s a woman in bed with an M&M and her husband comes home and catches her in bed with the M&M”

Did anyone, at any point, say: “Why is she fucking the M&M and how does that make people want to eat M&Ms?”

How did they cast this?

“So, you’ll be in bed with an M&M, under the covers…”

“Do I have to fuck the M&M?”

“No, no that’s just implied”.

Were there outtakes? Do I want to know about the outtakes?


We may never have answers to these questions. I considered calling the advertisers behind this abomination but I am lazy and I couldn’t be bothered. All I will say is that we have been focused on winners in this debate and really we should be talking about how we all lost a piece of our soul when we saw that advertisement.

And if you’re not traumatised enough, I got a direct message last night from someone who did not want to be named saying there are “many” sexy M&M ads. Just one more reason not to watch Free-to-Air TV.

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Mad Chapman, Editor
The Spinoff has covered the news that matters in 2021, most recently the delta outbreak. Help us continue this coverage, and so much more, by supporting The Spinoff Members.Madeleine Chapman, EditorJoin Members

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