About The Spinoff

The Spinoff is an independent online magazine and full-service content agency. Since our foundation in 2014, our current affairs and cultural coverage has been embraced by an audience looking for a fresh perspective on New Zealand. The work of our award-winning journalists saw The Spinoff named Website of the Year at the 2019 Voyager Media Awards.

“I joined The Spinoff Members to support stories that might not otherwise be told”

Member testimonial - February 2020

Lollies – Toby Morris

Work with us

The Spinoff is a forward-thinking publication powered by its members, and a purpose-driven content agency for purpose-driven brands. We work across text, video and audio to create content both for our platform and on a white label basis to help brands tell stories which detail who they are and what they do. 

On The Spinoff we work with brands to facilitate fresh conversations through always-on product partnerships. Shorter term, we work on campaigns, producing content that adds depth and nuance to above the line messaging.

The Spinoff also creates compelling content to help organisations tell stories through their own channels. We make magazines, podcasts, documentaries and wrap around content for brands who want to show their bigger picture.

We specialise in working with businesses on creating beautiful and powerful media products to help achieve their goals; from campaign executions to entire brand articulations, our combination of skill and care ensures outstanding results.

The Spinoff and Covid-19

Our coverage of Covid-19 has been celebrated for its clarity and measured tone at a time when clear and calm communication was essential. The impact of the work of Dr Siouxsie Wiles and illustrator Toby Morris went global, translated into dozens of languages as it travelled the world on social media through creative commons licenses, and was co-opted by the governments of Argentina, Germany and Australia on the way.


The Spinoff Members is our reader donation programme. Funds from our members support our editorial and video coverage in a range of typically hard-to-fund areas – with a focus on investigative journalism and public interest content – and ensure that we’re able to keep our homegrown and independent journalism free for all.

If you’d like to know more, get in touch:

Simon Day

Simon Day
Commercial Editorial Director


Mark Kelliher

Mark Kelliher
Commercial Director


Matthew McAuley

Matthew McAuley
Partnerships Manager


Download our Q2 2020 audience profile and media kit here