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Image design: Tina Tiller
Image design: Tina Tiller

ĀteaJuly 25, 2024

Government faces critical test with abuse in care report

Image design: Tina Tiller
Image design: Tina Tiller

The final report of the Royal Commission of Inquiry into Abuse in Care challenges the coalition government with its call to honour te Tiriti o Waitangi amid a backdrop of systemic racism and historical abuse.

The Royal Commission of Inquiry into Abuse in Care has concluded, and its comprehensive report, rich with references to te Tiriti o Waitangi and its guiding principles, presents a significant challenge for the coalition government, which is currently reviewing the inclusion of these principles in legislation. How the government will navigate and implement the report’s recommendations, if at all, promises to be a matter of intense public interest and scrutiny.

As part of its terms of reference, the commission was directed to apply te Tiriti o Waitangi and its principles to its work. The first paragraph on the inquiry’s website discusses its commitment to te Tiriti o Waitangi, acknowledging the disproportionate representation of Māori in care and stating that the inquiry was underpinned by te Tiriti.

Among the report’s 138 recommendations, there are two pertaining to te Tiriti o Waitangi that Māori will be particularly interested in seeing the government’s response to. Recommendation 126 effectively says state and faith-based entities should collaborate with iwi to implement the inquiry’s recommendations in accordance with te Tiriti o Waitangi and the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), ensuring they reflect Māori rights, needs,and experiences, uphold tino rangatiratanga, and empower hapū, iwi and Māori organisations to care for their whānau and create solutions.

Recommendation 129 says the government should ensure that appointments to governance and advisory roles for implementing the inquiry’s recommendations and holistic redress recommendations reflect survivor experience, the diversity of people in care, and give effect to te Tiriti o Waitangi.

With the principles of Te Tiriti being so integral to the investigation and its subsequent recommendations, the response to the report from the likes of David Seymour, Shane Jones, and even Paul Goldsmith will be particularly interesting. All three of these senior ministers have made their views known on te Tiriti o Waitangi, its principles, and the effects of colonisation.

Minister for children Karen Chhour has been leading the repeal of section 7AA of the Oranga Tamariki Act (Image: Getty Images; additional design The Spinoff)

Structural racism is highlighted in the report as one of the contributing factors that led to the ongoing systemic abuse of people in care over the period of the inquiry (1950-1999). Since coming to power last October, the coalition government has seemingly been on a crusade against Māori rights and interests. The disestablishment of Te Aka Whai Ora, the Māori wards bill (which passed its second reading this week), preference for English names for governmental agencies, and Act’s Treaty Principles Bill, which National has agreed to support to select committee stage, are just some of the controversial policies introduced by the government over the last eight months. New Zealand First is also driving a review intended to remove generic references to te Tiriti o Waitangi in legislation.

With the report highlighting the ongoing failure of successive governments to give effect to te Tiriti o Waitangi, the current government’s actions could be interpreted as repeating the mistakes of the past. In the midst of the inquiry, it is choosing to repeal section 7AA of the Oranga Tamariki Act, while simultaneously acknowledging that the agency is broken. By removing the one part of the act requiring the agency to uphold its te Tiriti obligations, the government risks perpetuating the systemic issues identified in the report. As the report states, it was the government’s failure to uphold te Tiriti o Waitangi that led to Māori being placed in the care of state or faith-based institutions and subsequently suffering abuse.

“Had whānau Māori been able to fully realise the exercise of their tino rangatiratanga and mana motuhake as envisaged by te Tiriti o Waitangi, tamariki, rangatahi and pakeke Māori would not have needed care from the state or faith-based institutions in the first place,” read the report, “and those who did need care (outside of their whānau) would be served by their hapū, iwi, or hāpori Māori.”

The government has also reinstated boot camps for youth offenders, despite a lack of evidence around their effectiveness and the known historical issues with such programmes. The inquiry highlighted these as places where some of our nation’s worst historical abuse took place. Re-establishing them could lead to a new generation of children being needlessly traumatised and abused at the hands of the state.

Debbie Ngarewa-Packer, co-leader of Te Paati Māori, was heavily criticised by members of parliament on both sides of the political spectrum for her comments about the government’s “mission to exterminate Māori”. However, the language being used by the government and the policies it is implementing are eerily similar to ideologies highlighted by the inquiry as key contributing factors to the attempted assimilation of Māori and loss of mātauranga Māori. While the report stopped short of labelling the past events cultural genocide, it did say there were strong parallels between what happened to Māori and the cultural genocide of First Nations people in Australia and Canada.

With Māori being disproportionately represented in the survivor population and some early estimates for redress in the billions, it will be interesting to see how those who are vocally opposed to cultural redress for historical Treaty breaches will react to the financial redress recommended by the inquiry. Will the public perceive the redress for abuse in care as another “handout” for Māori, given their disproportionate representation among victims? This perception could potentially fuel divisive narratives and detract from the report’s intention to address historical injustices comprehensively.

The commission’s findings expose structural racism, mirroring today’s government policies that often sideline te Tiriti principles. This raises doubts about the leaders’ real commitment to tackling these deep-rooted issues. A selective approach to te Tiriti won’t cut it. To truly honour the report’s recommendations, the government needs to fully embrace and integrate te Tiriti o Waitangi in all its actions.

This is Public Interest Journalism funded by NZ On Air.

‘He mea tautoko nā ngā mema atawhai. Supported by our generous members.’
Liam Rātana
— Ātea editor

 

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ĀteaJuly 24, 2024

Ten important things the first ever Where Are the Māori Audiences report tells us

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The report commissioned by NZ On Air and Te Māngai Pāho shows a hunger for reo Māori content, despite Māori not using the platforms where that content is.

The first ever Where Are the Māori Audiences report has been produced, providing an independent snapshot into the media behaviours, preferences, and motivations of Māori in Aotearoa. The research highlights the challenges ahead for funders, content creators, and platforms in reaching an increasingly youthful audience. Commissioned by Irirangi Te Motu | NZ On Air and Te Māngai Pāho, the research takes a deep dive through both qualitative and quantitative studies conducted between February and May this year.

While the researchers acknowledge the data may differ from that carried out by different platforms, they hope it provides a valuable snapshot of the current preferences and trends among Māori audiences. The funding agencies have said the data will unlikely influence the criteria for current funding rounds but will provide some context and insights for future rounds. The collection of data, especially around the language impacts of funded programming, continues to be a key focus in the meantime.

What the research shows is that although Māori value te reo and seeing themselves and environments reflected in the content they watch, they’re not necessarily on the channels where that content exists. There is a disconnect between the demand and supply of high-quality local content, with a majority of the audience instead consuming content on major streaming platforms such as Netflix or YouTube.

1. Rangatahi Māori will make up a large proportion of the country’s future viewership

Nearly one in three New Zealanders under 25 are Māori. This demographic is not only growing but is also distinctive in its media consumption habits, which differ greatly from older generations. Their preference for mobile devices, streaming services, and gaming indicates a shift that media producers and platforms must adapt to in order to stay relevant. Engaging this demographic will be crucial for the long-term success of media content in New Zealand.

Rangatahi Māori will make up one third of the country’s audience.

2. Māori want shows with simple conversations in te reo Māori, even fluent speakers, but it isn’t a key factor in choosing the content they watch

The amount of te reo Māori in a programme is not the primary factor influencing Māori viewership. Māori audiences, including fluent speakers, prefer shows that incorporate simple conversations in te reo Māori over those broadcast entirely in the language. This preference suggests a desire for accessible and relatable content that integrates cultural elements without overwhelming the viewer. It highlights the importance of balancing cultural representation with broad mass appeal to ensure content appeals to a wide audience.

3. Gaming takes up the most time but watching videos online is the most prevalent activity

While watching online videos is the most prevalent activity, gaming takes up the greatest share of time, especially among younger Māori. On average, 15-24-year-olds spend 121 minutes gaming every day, more than any other activity in terms of time commitment. This indicates a deep engagement with interactive media and suggests that gaming is not just a pastime but a significant aspect of daily entertainment.

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4. Whakaata Māori is struggling to capture a broader audience

Despite producing culturally rich content, Whakaata Māori faces challenges in expanding its audience base. The report indicates that about 17% of Māori who watch TV will tune in to Whakaata Māori and this figure nearly doubles among those with high reo fluency. The niche appeal highlights the channel’s success in engaging fluent speakers but also underscores its struggle to attract a broader audience. To increase its reach, Whakaata Māori will likely need to diversify its content offerings and enhance its presence on platforms frequented by younger Māori and those less fluent in te reo.

5. TVNZ rules the mainstream and Māori

TVNZ’s dominance in the mainstream and among Māori audiences is clear from the report’s findings. TVNZ 1 is the most-watched channel among Māori who consume live or recorded TV, highlighting its stronghold in the market. This widespread viewership is likely due to TVNZ’s diverse programming that includes news, entertainment, and culturally relevant content. For Māori viewers, TVNZ’s ability to deliver both mainstream appeal and local relevance makes it a preferred choice, cementing its position as a leading broadcaster in Aotearoa.

6. Māori prefer local content, but are mostly not on the platforms where this content is

While there is a clear preference for local content among Māori, the platforms they use do not always align with where this content is available. The report shows that Māori audiences predominantly consume international online videos, with platforms like Netflix and YouTube being highly popular. This disconnect means that local content providers need to find ways to make their offerings more accessible and appealing on these widely-used platforms. Bridging this gap is essential for ensuring that local content reaches its intended audience.

7. Captions are helping those with some proficiency in te reo to learn more

Captions in te reo Māori shows are proving to be a valuable tool for language learners. The report indicates that about 40% of Māori viewers use captions to help learn te reo, with this practice being especially common among those with some proficiency in the language. This suggests that captions can play a crucial role in language acquisition and retention, making content more educational and accessible. For content creators, incorporating captions could enhance viewer engagement and support language learning initiatives.

8. The higher the reo fluency, the more likely to watch NZ on demand

A clear correlation exists between reo fluency and the likelihood of watching NZ on demand content. The report reveals that those with high fluency in te reo Māori are more likely to consume on-demand content that includes cultural and language elements. This trend highlights the importance of providing high-quality, culturally relevant content on-demand to cater to fluent speakers. Content providers could leverage this insight to develop and promote shows that resonate with this engaged and discerning audience.

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TikTok is significantly more popular than traditional search engines and media channels among 15-24 year-olds.

9. Word-of-mouth is critical

Discovering new content among Māori audiences is heavily influenced by word of mouth, social media, and algorithms. According to the report, 64% of Māori rely on recommendations from friends and family, while social media platforms and algorithm-driven suggestions also play critical roles. This highlights the importance of a multi-faceted approach to content promotion that leverages social networks and digital algorithms. For media producers, understanding these dynamics can help in crafting effective marketing strategies that reach and engage Māori viewers. Funders like Te Māngai Pāho are continuing to place greater emphasis on marketing plans when it comes to funding applications and this trend is likely to continue.

10. TikTok is the new Google

The rapid rise of TikTok among Māori youth signals a profound shift in media consumption and search behaviours. The report highlights that platforms like TikTok, Instagram, and Snapchat are significantly more popular than traditional search engines and media channels among 15-24 year-olds. This demographic is increasingly turning to TikTok not just for entertainment but also for discovering new content, trends, and even news.

The trend highlights the weakening influence of traditional media such as TV, radio, and print, particularly among younger Māori. Traditional media usage is more prevalent among older Māori, but its overall influence is declining as digital platforms offer more personalised, engaging, and on-demand content. For content creators and marketers, this means shifting focus towards creating bite-sized, engaging content optimised for social media platforms to effectively reach and engage the next generation of Māori viewers.

This is Public Interest Journalism funded by NZ On Air.