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Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).
Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).

BusinessNovember 1, 2018

Turning beauticians into digital whizzes: welcome to the future of work

Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).
Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).

No science or engineering background? No problem. A new apprenticeship scheme is addressing the skills shortage by training up people with no previous technical know-how.

What do beauty therapy and the internet of things have in common?

Absolutely nothing, unless you are 27-year-old solo mum Gabriella Swaby.

The Melbourne woman was managing a suburban beauty salon and realising she had to do something different with her life when she came across a new kind of apprenticeship.

“I needed a change, I’d pretty much reached the peak of my career,” she says. “I was considering an electrical apprenticeship, I needed to find something that would also pay me to study.”

Never in a million years did she think she would end up working for industrial manufacturing giant Siemens, studying cyberphysical systems, cloud computing, augmented reality, and yes, the internet of things.

She had grown up in a small Victorian town where people “didn’t do that higher intelligence kind of thing”. With nothing to lose, Gabriella applied for the Industry 4.0 apprenticeship programme launched by Siemens to encourage more people into the new digital trades. “When I went to one of those beginning interviews I was like, ‘how the hell, there’s no way’.

“I had no idea how electricity worked.”

Today she can’t wipe the smile off her face. She is currently on an apprentice’s wage, but her earning potential far outweighs the top salary of $50,000 she had reached as a beautician. And she is loving the learning. “It’s crazy to think I didn’t know these concepts before, because it’s my life now.”

Gabriella may be an extreme example, but the fact remains that employers desperately need to recruit more digitally savvy people. In case anyone’s missed it the world is now well into the Fourth Industrial Revolution, otherwise known as Industry 4.0 – the fusion of technologies that is blurring the lines between the physical, digital and biological. As business gear up to take on the new environment they are left facing a severe shortage of people with STEM (science, technology, engineering and maths) backgrounds.

Siemens, in conjunction with politicians, academics, unions and industry groups, is doing something about it. It has set up the first accredited Industry 4.0 apprenticeship scheme across the Tasman, and is in talks with Auckland University to roll it out here.

The need is great and the global corporate is not mucking around – the scheme involves giving learning institutions $2 billion worth of software licences so that they can train students in the appropriate technologies.

Paul Ravlich, Siemens’ New Zealand CEO and New South Wales regional manager, says there is a serious gap between what is coming out of the education system and what’s needed at work. Just 17% of school leavers are going on to STEM-related study while 70%-plus of the jobs on offer in industry require a STEM foundation.

“So the Industry 4.0 apprenticeship scheme was put in place to try and address that,” he says. “The objective was to have them learning in an environment, in an organisation like Siemens through business units, to gain firsthand knowledge.”

It also provides a pathway for the students to go on and study for an engineering degree if they want to, but that is not the main objective, Ravlich says.

The first crop of people currently going through the two-year programme set up in conjunction with Melbourne’s Swinburne University aren’t kids, he says – the oldest is 37. “It was quite a broad intake in the first tranche.”

While the Swinburne course is focused on manufacturing, Siemens is also setting up similar schemes in Western Australia and South Australia focusing on the mining and defence sectors respectively. Next cab off the rank will be Queensland with distributed energy systems, followed by New South Wales and pharmaceuticals, Ravlich says.

“We’re also now in discussions with Auckland to do similar in New Zealand, potentially with a focus on food and beverage, but we’ll see.” Siemens has also been talking to Finance Minister Grant Robertson, and New Zealand will be able to learn from the Australian experience, he says.

Auckland University is already conducting research into cyberphysical systems and has a small demonstration laboratory, so it’s a good fit, deputy vice chancellor Jim Metson says.

New Zealand is weak in technical students coming out of our polytech system, he says. “We risk being left behind because the need for skills is changing, both at university level, but especially in those highly technical sophisticated (skills).”

So is it a case of turning beauticians and people from all manner of different backgrounds into digital whizzes? “I think it is, because if you look at what underlies Industry 4.0 it is the digital revolution,” Metson says.

“We know in future of work discussions that we’re going to need a different type of skills base that will be very digitally literate, but then the range of pathways that that can develop are very broad.

“The modern nature of work is very fluid, and so putting kids on a pathway whereby we train them for X, Y, Z is kind of an historical model.”

The New Zealand system is different from Australia’s. Swinburne University is also a TAFE (technical and further education institute), but Auckland will need to do a deal with a polytech to set up an Industry 4.0 apprenticeship programme, Metson says. It has had some preliminary discussions.

It will also need a physical location for the programme. That is likely to be the university’s new Newmarket innovation campus, where there is a big push into 3D printing and other areas closely related to the new manufacturing technologies, he says.

Siemens’ contributions notwithstanding, the programme will require substantial resources and the impetus needs to come from the top down, Metson says. “It has to be driven and understood at all levels what the potential missed opportunity is.”

Keep going!
‘I don’t even know what you’re talking about’: WORLD founder Denise L’Estrange-Corbet in response to Duncan Garner’s question about the well publicised undertakings made by her company to the Commerce Commission to avoid prosecution for a likely breach of the law
‘I don’t even know what you’re talking about’: WORLD founder Denise L’Estrange-Corbet in response to Duncan Garner’s question about the well publicised undertakings made by her company to the Commerce Commission to avoid prosecution for a likely breach of the law

BusinessOctober 29, 2018

World’s Denise L’Estrange-Corbet claims ignorance on ‘Made in NZ’ ruling

‘I don’t even know what you’re talking about’: WORLD founder Denise L’Estrange-Corbet in response to Duncan Garner’s question about the well publicised undertakings made by her company to the Commerce Commission to avoid prosecution for a likely breach of the law
‘I don’t even know what you’re talking about’: WORLD founder Denise L’Estrange-Corbet in response to Duncan Garner’s question about the well publicised undertakings made by her company to the Commerce Commission to avoid prosecution for a likely breach of the law

Last Friday the Commerce Commission announced that the WORLD fashion label had accepted it had likely breached the law over false garment labels and that it had made enforceable undertakings to the regulator as a result. This morning, in an interview on The AM Show, the company’s founder and frontperson professed not to know anything about it, writes Dan Satherley in this report for Newshub

Denise L’Estrange-Corbet, founder of the World fashion label, doesn’t want to talk about her brand’s brush with the Commerce Commission.

She’d rather chat about the slaughter of Saudi Arabian journalist Jamal Khashoggi.

World last week admitted it likely breached trading rules by selling clothing made in China and Bangladesh with labels that said “Fabrique en Nouvelle-Zelande” – French for “Made in New Zealand”.

But asked about it by AM Show host Duncan Garner on Monday, Dame Denise bizarrely claimed she didn’t know what he was talking about.

“What stuff was that, Duncan? I knew you were going to throw that in. I don’t even know what you’re talking about.”

“Can we talk about the Khashoggi thing? I find that so interesting.”

Mr Khashoggi was a dissident Saudi journalist and Washington Post columnist who died in the Saudi consulate in Istanbul, Turkey, reportedly dismembered. During his long journalism career, Mr Khashoggi covered international conflicts and Middle Eastern issues – there’s no evidence he was interested in fashion.

After pivoting the interview to mental health issues – Dame Denise has worked with the Mental Health Foundation for decades now – Garner brought up the label issue again.

“I’m going to accept then if it’s made in New Zealand, it’s made in New Zealand,” he told her.

“Um, OK,” she replied. “Next question.”

World has promised it won’t use the “Fabrique en Nouvelle-Zelande” tags on imported clothing anymore, and will refund anyone who bought imported clothes under the mistaken belief they were locally made.

With all eyes on the royal couple this week, you’d expect Dame Denise to have her fingers crossed Meghan or Harry don a piece she’s designed. The Duchess has already been seen wearing Karen Walker.

But Dame Denise is ambivalent, and isn’t even convinced they’ll boost business.

“I find it quite weird that people just see someone famous wearing something – you know, Beyonce or something – and they run out and want to own it. It doesn’t turn you into Beyonce.”

She hasn’t sent anything to the royal couple for their consideration.

“We never do freebies. We never, ever have sent anyone anything for free for them to wear. It’s just not what we do at World. Staff are artisans at what they do, and I feel it’s an insult to give stuff away free… If you want it, you pay for it.”

She said having “Joe Bloggs” wear World clothing means just as much to her as any royal.

“Everyone wears clothes.”

This report was originally published at Newshub.