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(Photo: Getty images)

OPINIONBusinessJune 22, 2020

A case for bringing creatives to the governance table

(Photo: Getty images)
(Photo: Getty images)

On the back of co-authoring a white paper on the subject, Steven Moe explores how artists and poets can bring colour and creativity onto boards.

The Covid-19 crisis has shown us that we need new paradigms of thinking. We have all been impacted by the pandemic which has challenged us to think and act more creatively than ever before. Businesses needs blue skies thinkers and creatives might help find new solutions. 

We need to look again at the roads on which we had been travelling and ask if they are the right ones. One aspect of this might be looking at the role of boards to govern businesses. While we rightly talk about addressing imbalances when it comes to age, ethnicity and gender, what might happen if we also focused on divergent thinking that comes from having creatives involved?  

In our 30-page report, “Tomorrow’s Board Diversity: The role of creatives,” we consider the unique skills that creatives might bring to governance tables. Would boardroom discussions be enhanced and activated if they had the added perspective of film producers, designers, artists, poets and curators? We think so.

But what do we actually mean by the term “creative”? Well, as an adjective it refers to “having the ability or power to create… characterised by originality of thought or inventiveness; tending to stimulate the imagination or invention”.  As a noun it is “having or showing an ability to make new things or think of new ideas”. Those sound like valuable attributes to include in any boardroom. We use the word to emphasise that these individuals are characterised by bringing an originality of thought and inventiveness. As social-entrepreneur Jacob Lennheden said: “Creativity can play a vital role in enhancing all aspects of business performance and is in many ways considered the raw material of innovation.”

And for the purpose of the paper, we acknowledge that “creatives” most often have their foundations in the arts. This could be from the visual, performing and literary arts – and are guided and driven by an originality of thought. As the writer Jeff Goins explains: “The truth is that we need more creatives in positions of influence – to colour the world with beauty and life. Creatives craft poetry in a world that is otherwise content with prose. They bring art to areas where there is only architecture. Creatives help us see life in a new light – to perceive a new dimension, a deeper way of encountering what we know. And we need more of those kinds of leaders.”

In preparing this paper we were surprised at how little has been written on this point. There was a lot on other forms of diversity, but not on creatives. We think Aotearoa has the chance to lead the way here. Certainly we know there is a need for greater diversity of thought at board level, and creative arts are both acknowledged and valued. Let’s join the dots and connect up these points.

Already our paper has been well-received, with Kirsten Patterson, chief executive of the New Zealand Institute of Directors saying it “brings to light a topic which is often neglected: the role that creatives can play on boards. In our experience, directors who have a range of diverse and creative talent, capabilities and knowledge bring different perspectives to decision-making, planning and board culture – that will likely enhance an organisation’s performance, as well as better represent the stakeholders.”

In the end we conclude that one of the key elements is not just having creatives at the table: it’s also about developing an environment that invites and welcomes diverse perspectives. So as well as board composition it is also all about board culture. Some of our conclusions argue that boards should begin to review and discuss their composition, rebalancing the accountants, lawyers and business minds with those who can bring a different type of thinking to the table. 

We should all seek to raise awareness about diversity of thought and the role creatives can bring, identify pathways for creatives to join boards and provide training when they do. If this can be done it will help our businesses to be more ready to face the challenges that are coming up as the true impact of Covid-19 starts to play out.

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(Photo: Getty Images)
(Photo: Getty Images)

BusinessJune 19, 2020

Starting a new apprenticeship is about to get a whole lot easier

(Photo: Getty Images)
(Photo: Getty Images)

The government has just allocated millions of dollars towards encouraging employers to hire and train apprentices. So what courses does the $380m Apprenticeship Boost cover? Michael Andrew takes a look at some of the career pathways on offer.

Bartenders picking kiwifruit. Tour guides felling wilding pines. Airline pilots driving trains. Such stories of redeployment are becoming increasingly common in the Covid-19 era when so many viable industries have faltered and forced its workers to seek greener pastures.

Amid waves of job losses and increasingly dismal prospects for school leavers, the government has been trying to assist those starting new careers by pumping staggering sums of money into initiatives like free trades training – a $330m fund which covers the costs of courses and training in industries critical to the economic recovery.

This week, that support was extended even further with the announcement of the $380m Apprenticeship Boost. From August, employers will be provided up to $16,000 to take on new apprentices over a 20-month period. The idea is that by helping businesses bear the cost of training, more opportunities will be created and a steady supply of skilled workers will be ready for when the economy begins to recover.

It’s already been incredibly well-received, with organisations and businesses across the country praising it as an effective way to protect vulnerable workers and stimulate the poor demand for trainees. According to the CEO of Master Plumbers Greg Wallace, it’s support that’s desperately needed with the number of apprentices gaining employment in the plumbing industry plummeting from 102 a month to 10 a month since the arrival of Covid-19.

Wallace added that the scheme actually goes further than just free trades training as it actually subsidises the employer’s cost of employing an apprentice in their first two years – the period when they’re most expensive and risky to train. And unlike the free trades trading scheme, which only covers specific industries, Apprenticeship Boost is open to all employers provided they’re taking on apprentices enrolled in level four or managed apprenticeship programmes and are in their first or second year.

So apart from the obvious courses like manufacturing, farming and engineering, what exactly does the range of funding cover? In other words, if you were in a place in life where you could start afresh and embark upon an apprenticeship inline with your passion and prospects, what would you choose?

Baking

Who doesn’t love bread, cakes and pastries? And what better way to get amongst than by baking them. According to industry training provider CompeteNZ, the food and beverage industry has a serious job shortage, so the apprenticeship scheme will potentially encourage more employers to take on budding bakers and put them through their level four certificates in craft baking; a three-and-a-half-year course that teaches everything from patisseries and possets to management and mousselines.

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Sign-making

While the sign-making business doesn’t seem like a going concern, when you think about it, signs are everywhere. Through the scheme, master sign-makers may be more inclined to take on grasshoppers and impart upon them the noble craft which involves designing, building, painting, signwriting, applying graphics and installation.

Equine Breeding

One for the animal lovers, the 24-month horse breeding course will see the apprentice learning all about grooming and health to equine anatomy and behaviour, with the ultimate aim of preparing for a career in stable management.

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Fabrication 

One with plenty of jobs and apprenticeship opportunities – especially as the economy starts to rebuild – fabricators work with metals and make steel parts and structures. Through courses teaching heavy or light fabrication and steel construction, apprentices will learn all aspects of metal lore, making parts for anything from kitchen sinks to steel tanks to skyscrapers to superyachts.

Apiculture

With an increasingly ailing and anxious world clamouring for health foods, the global demand for mānuka honey is soaring, making a beekeeping apprenticeship all the more enticing.

A course in a critical primary industry, the two-year apiculture apprenticeship covers everything from the fundamentals of beekeeping to developing and implementing a business strategy so that the apprentice can eventually work independently or in commercial operations as a certified keeper of bees.

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While a list of approved courses and managed apprenticeships can be found Tertiary Education Commission website, this will be updated as more courses are added. Information on other courses can be found on the various industry training organisation websites.