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BusinessSeptember 24, 2019

The $700m bombshell that could explain Fonterra’s results postponement

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Fonterra has delayed its walk up the annual results aisle by two weeks, after earlier warning it will make a multi-million dollar loss. Peter Fraser traces the events leading up to the surprise decision and considers whether there is more to it than meets the eye.

For Fonterra, September 12 2019 mattered. It was the day its much-anticipated and well signposted end-of-year financial results were scheduled to be released.

The issue was simple. In recent times nothing has gone Fonterra’s way, and as a result the organisation has found itself in the headlines for all the wrong reasons (see here, here, here, here, here, here, here, here, here, here, here, here, and here. And here and here. And here too. And don’t forget here and here.)

New Zealand’s largest business needs to hit the reset button, and end-of-year financial reporting affords the perfect opportunity – allowing the pain of the recent past to be exorcised, and clearing a path towards a better tomorrow.

A key plank in leaving the past behind is the need for Fonterra to reveal the whole truth about its fiscal status. Exactly one month before its scheduled September 12 big reveal the co-op had what I have dubbed its ‘bring out the dead day’. On August 12 it dropped almost a cemetery’s worth of skeletons, with a projected operating loss of up to $675 million in 2019/20 (this was care of $850 million of additional asset write downs) at the top of the list. This was closely followed by its failure to achieve a promised $800 million in asset sales (critically needed to repay spiralling debt), and the cancellation of its annual dividend (with negative implications for its unit price and by extension Fonterra’s market value).

But sometimes stuff is what it is – and in Fonterra’s case, the ‘is’ just happened to be extraordinarily bad.

It is hardly surprising that Fonterra’s more significant shareholders were soon in open revolt. The largest is Colin Armer, an ex-Fonterra director and current director of Dairy Holdings. Enraged with the board’s handling of the situation, he laid a complaint with the Financial Markets Authority.

The second biggest shareholder is Landcorp, trading as Pāmu, with Shane Jones as its responsible minister. Jones has strongly held views on the embattled company and is typically very generous in sharing them – this time flying a kite pondering whether governance is an issue that needs to be covered in the legislation regulating Fonterra.

Farmers on the other hand appeared simply stunned – again, hardly surprising since they have seen over $5.5 billion of their money go up in smoke since January 2018 and over $1.5 billion of that in the past three months.

While 2017/18 had been an annus horribilis, 2018/19 was suddenly looking even worse. However, a bi-annus horribilis may have been almost acceptable as long as 2019/20 was shaping up to be an annus mirabilis (a wonderful year). All this hinged on no additional skeletons lurking in any long-forgotten closets, plus a stonker of a milk price.

(Photo: Getty)

So the big question is, have all of Fonterra’s ‘dead’ been bought out, or is there still more to come?

I argued more was to come, citing the potential for further write downs on its ill-fated Chinese investments Beingmate ($100m) and China Farms ($300m). Meanwhile, agribusiness expert Keith Woodford also highlighted the perilous state of Fonterra’s Australian and Chilean businesses, concluding further write downs were likely in both.

For Fonterra the spectre of yet further write downs is simply too awful to contemplate. In addition to raising questions about managerial credibility, the following problems quickly emerge:

  • Fonterra could record a third straight financial loss, meaning an annus mirabilis suddenly turns into a tri-annus horribilis
  • Given a prospective 2019/20 operating loss, it implies Fonterra is unlikely to pay a dividend for a second straight year, which risks sending its units (and therefore its share price) back into freefall
  • Its debt (and in particular its gearing), which is already extremely high, gets even worse
  • There is a heightened risk of Fonterra breaching some if not all of its banking covenants
  • It questions the credibility of Fonterra’s asset sales programme – especially if big ticket items like Soprole are not sold at ‘book or better’ value, leading to more fundamental asset valuation questions
  • Fonterra’s ability to operate as a going concern increasingly starts to come into question.

So, if 12 August was Bad News Day then 12 September was widely anticipated as needing to be a ‘Better News Day’.

Then at 8.30 on Friday 6 September, Fonterra dropped another bombshell: A statement to the NZX stating it was deferring its annual reporting date to “no later than 30 September”, citing the need for “significant accounting adjustments”.

Given all of the above, Fonterra’s decision to cancel its big day less than a week out is seemingly inexplicable. For market commentators and watchers it was akin to being invited to a wedding but receiving a text the night before saying the nuptials had been called off – but to wait for further updates.

One can safely surmise it’s not an auspicious sign.

Maybe it means nothing. Fonterra is a big company and the scale of the asset write downs identified are significant, so perhaps the board and/or its auditors are simply being ultra-cautious and need more time.

The problems with this argument are twofold: Fonterra has had plenty of time, and as an organisation it has a reputation of being less than forthcoming – it hasn’t earned the moniker ‘Fortress Fonterra’ without good reason.

Fonterra’s decision occurred within 24 hours of ANZ releasing its Dairy Industry Update. The update was another bombshell: ANZ argues Fonterra faces up to $700 million of additional balance sheet write downs and may have to abandon the milk price manual this season.

Wow. That is one hell of an update.

From the September 2019 ANZ Dairy Industry Update

The question here is not whether the two events (ANZ’s update and Fonterra’s postponement) are related or not, but why New Zealand’s biggest bank decided to throw the country’s biggest company (and a corporate client) under a tanker? It brings matters into perspective, because this decision is unlikely to have been made by some mobile mortgage manager operating out of Morrinsville.

Let’s park that for now and look at whether there are other reasons why Fonterra would call for timeout. The most obvious explanation is that there is a significant difference in views regarding asset values between the auditors and management and/or the auditors and board. This is suddenly where things get very untidy.

PwC have been Fonterra’s auditors for the past 18 years. In a post-Enron world this is hardly a shining example of best auditing practice. Indeed, to stop an overly cosy relationship developing between a company and its auditor the EU requires that audit firms are changed every five to seven years.  In New Zealand, with relatively few firms, partner rotation to provide a fresh set of eyes every few years is acceptable. However, 18 years is a very long time even for that.

As it happens 2018/19 will be PwC’s last hurrah, with KPMG due to replace the firm in 2019/20. This creates a rather unique dynamic. To protect its reputation PwC has strong incentives to leave no stone unturned. Meanwhile as incoming auditor KPMG has a strong incentive to do the same, for exactly the same reasons. Critically, PwC understands this.

This brings us back to the $700 million of potential write downs identified by ANZ.

Three of the assets, Beingmate, China Farms and the Australian business, were already written down as part of the $850 million of impairments identified on August 12. The question is whether these are sufficient. In all three cases good arguments can be made they are not, potentially resulting in a tense conversation between PwC and the board.

The fourth asset is Soprole, Fonterra’s Chilean business. Soprole has not been tackled – yet. However, a modicum of analysis suggests its book value is overstated. This begs the question: Why was Soprole’s value not written down at the same time Fonterra’s two other Latin American businesses (DPA and Venezuela) were, and also included in the August 12 package?

Cows at the Synlait dairy farm in Canterbury stand in the darkness of night on May 25, 2015. Photo: Martin Hunter/Getty Images

Another aspect to Fonterra’s situation is that it has payout subordination, which means the banks can demand payment from its sales revenues before the company pays itself or its farmers. This gives the banks significant confidence. If subordination happens, Fonterra must abandon its milk price manual and retain earnings (as has been argued for here, here, here and here – and steadfastly rejected by Fonterra CFO Marc Rivers and Fonterra Shareholders Council Chair Duncan Coull).

Payout subordination raises the closely related issue of Fonterra’s credit rating, as without it Fonterra would not be able to sustain the level of debt it currently has without spiralling into junk bond territory.

In this respect, recent comments from ratings agency Standard and Poors are interesting. Like ANZ, Standard and Poors notes Fonterra is able to reduce the milk cheque paid to farmers – and further notes Fonterra has done so on two previous occasions.

A point worth noting is the Australian-owned banks have been trying to reduce their exposure to New Zealand agriculture, and as a result have been demanding principle repayments from farmers. As New Zealand’s largest bank ANZ is also likely to have the largest dairy industry exposure. It is therefore not a huge leap of logic to suppose, given the machinations that have engulfed Fonterra for the past year, that maybe ANZ would like to see some principal repayments from Fonterra too.

Which brings us to Fonterra’s rescheduled release of its annual financial statements. What can we expect on the revised date of September 26, this Thursday?

This is my wish list:

  • Immediate retentions in 2019/20 to go towards debt repayment
  • Confirmation whether there are any more write downs as this will determine if there is a dividend in 2019/20
  • An update on asset sales and an indication of prospective process and milestones
  • A commitment – along with a credible pathway – to substantially reduce debt
  • A strategy that not only makes sense, but is funded and has a capital structure that is fit for purpose
  • An acknowledgement from Fonterra that its milk supply is likely to decline and a strategy to manage too many plants chasing too little milk – especially in the South Island
  • A sensible conversation regarding its milk price-setting mechanism.

What will be disappointing is if Fonterra continues to bluster and primarily focuses on slashing capital and operating expenditure without executing a comprehensive package of changes.

All will be revealed on September 26 – so put a ring around the date, pull up an easy chair, and buy some popcorn. It is going to be a great show.

Keep going!
Seriously though, hooooow
Seriously though, hooooow

BusinessSeptember 23, 2019

All the winners and losers after Spark’s ‘abject disaster’ of a weekend

Seriously though, hooooow
Seriously though, hooooow

Assessing the fallout – for better and for worse – from Spark’s RWC debut.

The worst fears of Spark came true over the weekend, as issues impacted its stream of the All Blacks’ pivotal matchup with South Africa, leading to it transferring the livestream to TVNZ’s Duke. The following day it maintained the Duke service, and offered refunds to all tournament pass subscribers, while the acting PM Winston Peters branded its performance an “abject disaster”. 

At this point, even if the remainder of the tournament goes off without a hitch – a very large if – Spark Sport’s big coming out party will likely be remembered more for an awful opening weekend than anything else. Unfortunately for Spark, now that it’s become a news lightning rod every time social media lights up with issues – often as not due to user or device errors – it will lead news sites irrespective of where the fault lies. 

It’s impossible to overstate the magnitude of this for Spark, which made a hugely ambitious move to acquire the RWC rights in April of 2018. The audacity was not just in the cash outlay – which cost anywhere from $13m-$20m on rights alone – but also the reputational risk it implied. The grand promise of a transition from the ‘dumb pipe’ of the Telecom-era into a diversified digital services titan under the Spark name was never so purely expressed as in this very public bet. Spark’s executives believed that it was now as much a tech company as a telco, and there was no better way to prove that than by taking the biggest sporting event in the country and delivering it on a brand new platform. 

That ambition always contained the possibility of an epic public failure to launch. Unfortunately for Spark, that’s what seems to have transpired. Yet for everyone who suffers through Spark Sport’s calamitous opening round, another will be significantly advantaged. Below I’ll assess the winners and losers of this extraordinary weekend, based on my own assessment, along with conversations with senior media industry sources.

LOSER: Spark

Every minute of the 18 months since it acquired the rights to the RWC was spent working to avoid just this scenario. Spark knew that this specific game was its greatest test, coming early in the tournament as it was onboarding tens of thousands of fans, and the most significant game not simulcast live on TVNZ this side of the quarter final. 

A Spark source says company took this incredibly seriously, building a “situation room” with every combination of devices streaming simultaneously. For the first games, and the first 30 minutes of the All Blacks–Springboks game, it worked flawlessly. Then those watching started seeing “significant fluctuations in video frame rate quality”. 

The source maintains that the platform has worked flawlessly, and believe they have subsequently tracked the problem down. My Spark source refused to name the provider, but The Spinoff understands it is industry giant Akamai. The source maintains that an “internet gateway got overloaded”, due in part to the game’s timing – Saturday night is already a moment of heavy streaming for New Zealand – and that the streams will be split over multiple gateways in future. 

Regardless, Spark admit that it’s a terrible customer outcome. The company was ecstatic as the game kicked off, with new customers pouring in, peaking at over 90 every minute between 6pm-7pm. Within a couple of hours, its worst fears had been realised. Yesterday it offered refunds to all tournament pass holders, and suffered the indignity of having the acting PM Winston Peters bawl them out due to his having had to watch the game on his phone (admittedly a hilarious image for the rest of us).

WINNER: TVNZ

“Kevin Kenrick and TVNZ struck the deal of the century”, said a media exec I spoke to, and it’s hard to disagree. They are rumoured to have contributed just 10% of the NZ$20m a source suggests Spark outlaid for rights to the tournament, yet will end up screening many of the key games live and free. The state broadcaster has revitalised its sports coverage through the process, recruited the country’s best sports broadcaster in Scotty Stevenson (disclosure: a shareholder in the Spinoff), and will end up with a ratings bonanza on TVNZ 1. Meanwhile Duke has gone from a ‘???’ to huge brand penetration within a matter of hours. It’s a huge credit to TVNZ CEO Kevin Kenrick, in striking a great deal at the top, while also acting as a safety net in case the inevitable happened. 

WINNER: Sky

They went from market legends to pariahs in a few short years, and have watched as their shares halved in value since Spark’s acquisition of the RWC was announced. Analysts have already priced in the loss of the next major tranche of rugby rights, to Super Rugby and the Rugby Championship from 2021. Yet all that was predicated on Spark’s bold entry to the sports streaming race, with their acquisition of the EPL, F1 and RWC. 

How much can change in a weekend. “You’ve got to imagine Spark is out of the game,” said an industry source. If that’s correct – and Spark strongly deny it: “I think that’s frankly wishful thinking” – then not only is their biggest challenger potentially neutralised, but the inflationary pressure on sports rights will significantly ease, potentially allowing it to regain some of the margin which has eroded over the past 18 months. New CEO Martin Stewart has had a brutal start to his job since taking over from John Fellet, but he has just had his best day at work without doing a thing.

LOSER: Simon Moutter

The former Spark CEO was the architect of the move into Spark Sports, and was set to be around to wear the result, good or bad. Yet a sudden resignation earlier this year means it’s his successor, former CFO Jolie Hodson, just months into the role, who has to lead the company through one of the most challenging battles since its name change. A source suggests the total cost of the Spark Sports strategy, once transmission, tech, media, talent and other rights are factored in could easily top $50m. Hodson seems to not have been nearly so enamoured of the strategy, yet it is she who will have to front to investors and the board to explain the outcome. And, depending on how many take up the offer of a refund – which could be tens of thousands – the costs associated with it could materially impact earnings well into the future.

WINNER: World Rugby

They sold the rights at a premium to an unproven sports debutant in Spark, yet will end up with a significant chunk of the tournament playing live and free on linear television. It’s a perfect case of having your revenue cake and eating the largest possible audience too.

LOSER: NZ Rugby / SANZAAR

They are in late stages of negotiation for the 2021 rights package, and had a competitive market for the first time in decades. Yet it’s entirely possible that this one weekend will have the effect of chasing Spark out of the race. A source who has negotiated multiple rights deals suggested that the next SANZAAR package might be in the region of NZ$80m per year. A $300m plus four year commitment requires major self-confidence at the best of times – but after this weekend it would be understandable if Spark’s executive lost their appetite for sports – or at the very least, blink at the cost of the biggest prizes.

WINNER: Vodafone

New CEO Jason Paris left Spark less than two years ago, and when he arrived at Vodafone took on a brand in something of a holding pattern. Like Sky, it had been waiting on a merger decision which never came. Its big bet is on Vodafone TV, a platform for other people’s apps – meaning it clips the ticket without paying hefty rights fees up front. The Spinoff has seen a beta version of the device, which launches next month, and it functions better than Sky’s own EPG with any need for satellite. When coupled with its beating Spark to the launch of 5G, it suggests a burst of energy for a brand which has significantly lagged its major competitor for years. The Spark Sports issues will only help its corporate rebirth.

LOSER: NZ Sport

Rugby will be fine, one way or another. Cricket too. The big sports always get by. But further down the food chain is where Sky’s quasi-monopoly on the broadcast of Sport really impacted. Both Spark, through its early addition of hockey rights, and Sky, which placed local sports at the centre of its strategy, had signalled an appetite to compete for sports which previously just had to take what Sky offered. If Spark withdraw or significantly shrink their engagement it could mean a return to the status quo for local sports organisations – which is to say: hard to get funding, hard to get young eyes.

WINNER: Duke

A channel which was a very distant fourth (behind 1, 2 and OnDemand) for TVNZ suddenly has hundreds of thousands tuning in. It has long had a quality sports offering – this burst of energy might be enough to convince TVNZ to further invest. 

LOSER: New Zealand sports fans

If Spark does blink after the weekend and withdraw from sports – not without precedent, as the de-powered Lightbox shows – then the New Zealand sports fan will be the poorer. Competition brings different commentary teams (Stevenson wasn’t getting an All Blacks game without it), lowers prices and brings innovation in both sports covered and style of coverage. Having TVNZ, Spark and Sky all meaningfully involved in sport brought new energy to a sector which had lacked for it for some years. Spark is talking tough – ” sports streaming is growing exponentially”, my source said, while citing Optus’ recovery from ‘floptus’ to a much larger 2019 streaming business. But it will take real grit for Spark to tough out this tournament and stay in sports. If they don’t, we all lose.