Marty Hoffart. Photo: Jamie Troughton/Dscribe Media Services
Marty Hoffart. Photo: Jamie Troughton/Dscribe Media Services

BusinessFebruary 27, 2018

Recycling in New Zealand: not so green, not so clean

Marty Hoffart. Photo: Jamie Troughton/Dscribe Media Services
Marty Hoffart. Photo: Jamie Troughton/Dscribe Media Services

Kiwis use about 2 billion bottles and cans each year, but Marty Hoffart says we are recycling less than half of them – and worse, we’re not doing the one thing that could make the most difference.

For the extended original version of this article go to PureAdvantage.org

Well, it’s official. The United Kingdom, Ireland, Scotland, Wales and a heap of other countries have left New Zealand in the dust. They are proving themselves cleaner, greener and 100% more pure than we might ever be if we don’t get our act together soon. When it comes to recycling and reducing waste, we are in danger of becoming a global embarrassment hanging with the bottom of the pack. We may be talking the talk but we’re definitely not walking the walk.

Kiwis care about their environment, so surely we’re good at recycling? Everyone on my street seems to have a kerbside recycling bin and there are plenty of cars at the local recycling centre every Saturday, putting containers in the bins. We have it covered, right? Wrong. New Zealanders consume about 2 billion beverage containers each year and considerably less than half of those plastic bottles, glass bottles and aluminium cans are recycled.

Despite years of repeated attempts by environmental groups, councils, and plenty of concerned individuals aiming to bring back deposits on beverage containers here, the previous government continued to ensure containers are worthless and become litter. In 2016, Local Government New Zealand endorsed the concept of a national-mandated beverage container deposit system with 90% of members in favour of it.

Instead, millions of dollars of public money was given to vested interest lobby groups to install more public recycling bins on city streets. In case this seems like great idea, it’s not. Public recycling bins are internationally recognised as the most expensive and inefficient recycling system for beverage containers and they will never come close to competing with container deposit systems. Our national recycling rate continues to rank among the lowest in the developed world and it will continue to languish there without refundable deposits on containers.

Photo: Supplied

Last year, Scotland announced the introduction of a return scheme for bottles and cans and the UK quickly followed suit. Their programmes will be based on the world-leading Scandinavian model, where they have been doing this for decades. In Sweden, Norway and Finland, customers pay a small surcharge that is reimbursed when they return their containers. This means two things. Firstly, when people are out and about, they are less likely to dump beverage containers into council rubbish bins or toss them into a ditch. And if they do, some enterprising local will pick up the containers and cash them in for a refund.

Australian states are heading in the same direction. South Australia was the first state to introduce container deposit legislation in 1977, which means we’ve known about this programme in our backyard for four decades. We also know that the state has the lowest litter rate in Australia because of it. Several years ago, Northern Territory followed suit and in the past two years they’ve been joined by NSW, Queensland, Western Australia and ACT. What about us? Yeah? Nah.

This kind of product stewardship scheme shifts the cost of a product’s environmental impact away from ratepayers and taxpayers. Instead, consumers and producers pay the cost for recycling and recovering materials at the end of their life because it makes sense that the people who make and use all this stuff also pay. It’s a concept that can be applied to all sorts of products. In practice, this means we’ll all pay a small “environmental fee” when we buy a toaster, instead of paying a disposal fee when we’ve finished with it. It means old tyres, televisions and other electrical equipment can go to your local recycling centre for free because the recycling fee has already been paid. This is what needs to start happening here.

Central government has the power to make all this possible. From what I’ve been reading and hearing in the media lately, our new associate minister for the environment Eugenie Sage is the first minister in a long time that sounds like she really gets it. The voluntary approach used for the last 40 years hasn’t delivered and it is time to roll out producer responsibility using economic instruments.

Marty Hoffart is the director of Tauranga-based waste minimisation consultancy Waste Watchers Ltd and is an advocate for the not-for-profit sector in his role as chairman of the Zero Waste Network.


The Spinoff’s business content is brought to you by our friends at Kiwibank. Kiwibank backs small to medium businesses, social enterprises and Kiwis who innovate to make good things happen.

Check out how Kiwibank can help your business take the next step.

Keep going!
flat candy feature

BusinessFebruary 26, 2018

Tinder for flatmates: how Flat Candy is improving the flat-hunting experience

flat candy feature

Rent Week 2018: A new Wellington-based service is looking to match rooms with roommates with as little pain as possible. Don Rowe talks to co-founder Brayden Gosse about Flat Candy, the so-called ‘Tinder of flatting’.

Finding a flatmate is almost universally a total pain in the arse. From listing the ads, through filtering the applicants, all the way to psychoanalysing a potential flatty in the 10 minutes they take to check out the room, filling a space takes a lot of guesswork. Flat Candy, a free online service launched in November last year, looks to change all of that.

The brainchild of three Wellingtonians currently stuck in the hellscape that is renting in New Zealand, Flat Candy aims to pair roommates with rooms with as little pain as possible. Tenants create simple profiles with their availability, budget and timeframes, linking out to their Facebook page for a final stalk before you get in touch.

Currently live in seven regions across New Zealand, but most popular in Wellington, Flat Candy recently launched the ability to list rooms as well as profiles, and its founders have plans for further features as they reach critical user mass.

So, who are you guys, and what was the impetus for Flat Candy? 

There’s three of us, myself, Gus Motizuki and Finn Dinneen. Finn and I went to university together and I met Gus at my current job when he shifted over from Brazil.

The idea came from something Finn did when he was looking for flats. He created a piece of paper that had all of his details because he was finding it really hard to stand out. Lining up viewings is a mission, there’s so many people, and he wasn’t getting messages returned and all that, so he created what was essentially a renter’s CV. He took that around and handed it out at flat viewings and used it to land the flat that he’s in now. That’s where the idea came from in its simplest form, and we just took it into a digital format.

We’ve just launched the ability for people to list their rooms on the site, that’s fresh as of last week, and so a Tinder model is the direction we’re looking to head. How can we match the people through key similarities and so on, whether this person is looking to move in now, and whether this flat is available.

What was it that stressed you out about finding flats?

The competition is one of the hardest things. Sometimes you don’t get a message back, you don’t really even know if a flat is still available; it’s quite intimidating as well, going out and walking into people’s homes. Approaching people can be awkward, you don’t know if you’re telling them the right things, you don’t know if something about you is going to put them off. What do you say? What don’t you say? So what we’re trying to do is allow someone to get past most of that.

When was the site launched? Everyone is heading back to uni now –  has that affected demand?

We launched last year in November, we did a bit of testing in a small group of people, then we went public. But the timing is really good for us. We had a little bit of downtime and it’s starting to really pick up now. We’re definitely seeing a huge increase in the amount of profiles being made as word gets out about what we’re doing and, as I say, we had a bit of downtime to fix things and smooth things out so that what we’re building is reliable and not going to crash on anyone. It’s worked out perfectly for us.

One of the benefits of finding flatmates on Facebook is you have the ability to have a little bit of a stalk and get an initial impression of what sort of people you’re dealing with. What inspiration or ideas do you take from that?

As you say, when you’re looking through Facebook groups, people are writing big blurbs about themselves. But in reality you’re generally just skimming through to get to the key details – and that’s what our profiles do. We plot that information in a nice, easy to read format so you can get exactly what you’re looking for at a glance. You very quickly figure out whether this person is right for you or not.

As we head forward we’ll be adding in specific filters, creating a really nice search experience and making it easier to narrow down specifically who you’re looking for or what kind of room you’re looking for. Definitely some of the downsides of Facebook and TradeMe we’re alleviating.

What is your assessment of renting in this country in general?

It’s tough. I think there are a lot of people out there who are struggling and who need help and I’m just happy that something Finn tried a while ago, we could actually bring to life. And from that, hopefully make a difference to people’s lives, get them a place to live – and with people who they’re comfortable with. There’s good and bad and I’m just happy that we can maybe have a positive impact.


The Spinoff’s business content is brought to you by our friends at Kiwibank. Kiwibank backs small to medium businesses, social enterprises and Kiwis who innovate to make good things happen.

Check out how Kiwibank can help your business take the next step.