Earlier this month, everybody’s favourite Monster of the Week series Married at First Sight Australia toppled 1News to become the highest rating television show for New Zealand viewers aged 25-54. The controversial reality series garnered an average audience of 137,000, or 6.7% audience share from March 5 until March 11.
Not only has Married at First Sight season 10 been chomping at the heels of rivals/replica shows like Seven Sharp since its debut earlier this year, it has also outshone previous MAFS seasons. “Average weekly audience is up 25% and commercial (25-54) audience is up 12.5% on the same point last year,” a spokesperson from Warner Bros Discovery revealed.
“Over the course of the first 6 weeks of this season, MAFS has been watched by 1.7m people (5+), with weekly reach up 15% versus the same point last year”
With just two weeks left to go, the current season of MAFS has proven to be one of the most captivating seasons in history. With kissing scandals, tearful fights and gaslighting allegations perhaps it is no surprise that more people (aged 25-54 at least) are choosing to watch Harrison – dubbed “the worst man in the world” – than the placid likes of Simon Dallow and Dan Corbett.
“Married At First Sight just keeps getting bigger and better,” says Juliet Peterson, senior director of content & BVOD at Warner Bros. Discovery. “It’s fantastic to see record audiences watching on ThreeNow and Three, and no doubt this will continue as we ramp up to the final episodes. The couples this season have really delivered – no wonder NZ is addicted!”
And, if you haven’t caught up with all the drama yet, the good news is that our weekly reality TV and popular culture podcast The Real Pod can get you up to speed before the final vows: