Victoria Parsons of JCDecaux NZ and Peter Pynter of Neuro-Insight join Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the human brain and its relationship to marketing.

Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to to discuss marketing, insights and the human brain. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times.

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