A look back at Aotearoa’s media landscape in the 12 months since the government pledged to take ‘immediate action’.
It was the beginning of July, 2024, and the National Party’s Paul Goldsmith (of Ngāti Epsom fame) was staring down the barrel of a smoking gun. It had just taken the lives of TVNZ stalwarts Fair Go and Sunday, had already planned a fatal hit on Newshub and in the crossfire, managed to take out Goldsmith’s colleague and former broadcasting minister Melissa Lee. In the face of this extinction-level event, there was only one thing Goldsmith could do: take “immediate action to support New Zealand’s media and content production sectors”.
That was the promise the minister made a year ago today, immortalised in a press release Goldsmith may or may not now be regretting. This time last year, the media and communications minister – who also holds the Treaty negotiations, justice and culture and heritage portfolios, and thus is not very busy at all – had big dreams for our media sector and, supposedly, the gumption to get it done. These “short-term measures” would be in effect by the end of the year, Goldsmith boldly declared.
The first course of “immediate action” was to “progress” the Fair Digital News Bargaining Bill, an attempt to level the financial playing field between media organisations (including The Spinoff) and digital platforms (like Meta), by incentivising these tech companies to enter into bargaining talks with the newsmakers, then slapping a civil penalty on them if they didn’t.
The bill passed its first reading nearly two months after Goldsmith’s promise of “immediate action”, but it’s also been collecting dust, having sat in abeyance since December, while New Zealand waits to see if the Australian government’s approach – which would impose a tax on tech companies that fail to share revenue with local media companies – is the better immediate action. Similar legislation in Canada – the Digital Services Tax – was dropped by prime minister Mark Carney just days before it was supposed to come into effect on Monday, as the country resumes trade talks with the US and Donald Trump.
The next immediate action on Goldsmith’s list was to remove “outdated advertising restrictions” which have been “stifling innovation” – in other words, letting TV and radio ads run on Sundays and public holidays between 6am and noon (yes, this is a real thing that doesn’t happen). That change – the Broadcasting (Repeal of Advertising Restrictions) Amendment Bill – had its first reading in December, and a report from the economic development, science and innovation select committee on the bill’s submissions released in May returned the feedback that the rise in advertising revenue would be nice, but the sector needed more immediate action from the government.
No bother, because in February this year, Goldsmith had more immediate actions to take. The Ministry of Culture and Heritage released the media reform consultation document, which proposed ensuring Smart TVs have local apps preinstalled and displayed prominently, as well as another proposal that would require streaming platforms and TV broadcasters to invest in local content, and make this easily accessible to viewers.
But like Goldsmith’s other media-saving actions, these proposals haven’t gone very far, and may never. A summary of the submissions, released on Friday, included input from Netflix – which has fewer than 10 NZ-made productions on its platform – claiming there was “no barrier” in place for viewers to enjoy locally made content. Meanwhile, Apple TV+ reckoned a requirement to host local productions (of which they currently have zero) would impede on their “small number of high-quality productions” (such as Before or Invasion) being intended for global audiences.
That consultation document also included Goldsmith’s vision for a merger between NZ On Air and the New Zealand Film Commission, which will supposedly still happen at some point maybe but not immediately. The point is to create one big screen funding body, and in NZ On Air’s submission the Crown entity said it agreed that our broadcasting legislation is “outdated” and that the case for change was of “fundamental importance”, but questions still remained over how NZ On Air’s commitments to funding music and journalism would carry over to the merged entity.
To Goldsmith’s credit, some concrete actions have been made, like stripping RNZ of 18% of its funding and committing $6.4m over four years to hiring regional journalists, a $577m boost to the international screen production rebate (a win that actually belongs to Nicola Willis as minister for economic growth) and briefly saving Shortland Street. It’s enough effort for Labour’s media spokesperson Reuben Davidson to commemorate the minister’s efforts with a cake, though Goldsmith’s reaction to said cake has not been immediate. “I haven’t [heard from Goldsmith], but the one thing he’s proven he’s good at is cutting things, so he’ll probably cope fine with the chocolate cake,” Davidson told The Spinoff.
The road to action is not always paved with immediacy, but Goldsmith seems to have just about nailed it. Now, for the next 12 months of immediate action: immediately thinking about some bills, immediately encouraging the media sector to “get out there and keep on hustling” and immediately ending the call when Shayne Currie rings.
