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#luxon2020 on Page A6 of the Weekend Herald
#luxon2020 on Page A6 of the Weekend Herald

PoliticsJune 22, 2019

The curious case of the #National2020 newspaper ad that National disavows

#luxon2020 on Page A6 of the Weekend Herald
#luxon2020 on Page A6 of the Weekend Herald

A prominent ad promoting the National Party and the CEO of Air New Zealand, Christopher Luxon, could be in breach of the law. 

An advertisement promoting Christopher Luxon and the National Party appeared in this morning’s newspaper – but the National Party says it had nothing to do with it.

The half-page ad taken out in today’s print edition of the Weekend Herald and on its website features an illustration of former National party leader and prime minister, John Key, morphing into outgoing Air New Zealand chief executive, Christopher Luxon. The image is a play on Dick Frizzell’s 1997 piece ‘Mickey to Tiki Tu Meke’.

The ad also features the hashtags #Luxon2020 and #National2020, which seemingly promotes supporting Luxon and National in next year’s general election. Below that is an authorisation statement by ‘S Brooks of 299 Durham Street Christchurch’.

NZME has confirmed the advertiser was businessman and property manager Steve Brooks but was unable to provide any further information on how the ad came about. One of Brooks’ businesses, short-term, high-interest loan company Moola, is based at the Christchurch address listed in the ad. (Moola has been approached for comment.)

NZME’s official rate card puts the cost of a half-page ad in the news pages of Weekend Herald at more than $20,000.

A National party spokesperson told the Spinoff he has “no idea who did it” and that the party would not be taking any further action. A spokesperson for Simon Bridges’ office said: “Nothing to do with us.”

Air New Zealand also confirmed to 1 News that Luxon hadn’t seen the advertisements before being asked for comment, and he “has no knowledge of how it came about.”

The ad as it appears on NZherald.co.nz

Graeme Edgeler, a Wellington-based lawyer and electoral law expert, said the ad was likely to be in breach of election advertising rules.

“You can’t run ads like that without the party’s permission. You can tell people not to vote for someone and you don’t need anyone’s permission to do that. But you do need the party’s permission to tell someone to vote for a party,” he says.

“That would mean the ad was published as an illegal practice so there could be a fine for whoever organised it and potentially for the Herald as well. I don’t think it’s a particularly serious breach – it’s just one ad and it’s well out from the election … but there are obligations on publishers to not do things like that.”

Edgeler said he thought it was “reasonably clear” the ad called for people to vote for National in the next general election.

“Some might disagree since Luxon isn’t the National party leader and argue that it’s suggesting not to vote for National unless Luxon’s the leader. But I don’t think it’s a particularly strong argument considering it says #National2020 and is on a blue background.”

The Electoral Commission told 1 News they would be looking at whether the ads complied with advertising and disclosure rules next week.

‘Mickey to Tiki Tu Meke’ by Dick Frizzell

Luxon announced this week that he would be leaving as chief executive of Air New Zealand, prompting fresh, sometimes feverish speculation that he is lining up a run at political office.

He told media he is considering his options, but that suggestions there were plans afoot for him to stand for National in the Botany seat held by now-independent MP Jami Lee-Ross were false.

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Christopher Luxon, National’s future king? Photo: Getty
Christopher Luxon, National’s future king? Photo: Getty

PoliticsJune 20, 2019

Revealed: Christopher Luxon is not definitely the next National PM

Christopher Luxon, National’s future king? Photo: Getty
Christopher Luxon, National’s future king? Photo: Getty

The CEO of Air New Zealand Christopher Luxon has resigned, leading to feverish speculation that not only will he get into politics, but that he’ll be the next National PM. Why?

Watching the takes unfold around the apparently imminent and glorious political career of Christopher Luxon, it’s hard not to feel a little powerless about it all.

An entire roadmap has already been laid out, going something like this. He runs at the 2020 election for the Botany seat, winning it comfortably from Jami-Lee Ross despite the party losing. He immediately impresses people enough to move quickly to the front bench. Then a few months out from the 2023 or 2026 election, there’s a crisis of polling, whoever the leader is gets rolled, and he gets elevated to the leadership in time to put National back in parliament.

Like the tides coming in and going, these events are seemingly out of anyone’s control. It appears they will simply happen. Perhaps in this scenario, even Christopher Luxon himself is merely a prisoner of fate, destined to live out his later years occupying the highest office in the land, before he himself inevitably hands over the reins to Max Key or something.

Is it possible – and hear me out here – that perhaps, just maybe, some of this country’s commentariat have got a tiny bit ahead of themselves here? Yes, his resignation statement hinted towards a career in politics, and those much more inside the tent than myself indicate that he holds high political ambitions. But as yet, no announcements whatsoever have been made about him standing, or being selected for a seat, or a place on the list, or anything remotely concrete at all actually. The only thing we do know for sure is that in a few months he’ll no longer be the CEO of Air New Zealand.

The narrative ignores the absolutely enormous number of obstacles in his way, which are worth going through. The first of which being – what if he doesn’t win an electorate selection? It stands to reason that if there’s a good National safe seat like Botany going, then every aspiring centre-right politician will be gunning for it. That could be former mayoral candidate Victoria Crone. It could mean former National candidate, Auckland businessman and flag referendum guy Lewis Holden has a crack. The National Party likes to stress that they don’t parachute candidates into seats, so has Luxon made any inroads with a local party branch? Who knows, who cares? It’s apparently happening.

Then, once that hurdle has been cleared, what about the rest of the National caucus? Are we really expected to believe a bunch of people who have been patiently waiting for their chance will just stand aside and allow a newcomer through? Five of them stood for the leadership when Bill English relinquished it, what do they all do now? What about MPs who were formerly known as the next National PM, like Nicola Willis? Forget all of them, under this reading of the future they’re all irrelevant drones who will fall into line when the moment comes.

There’s any number of plausible scenarios that could derail it. The National Party, historically a coalition between different internal factions, might split in some way. The Labour Party might stay popular for longer than electoral cycles traditionally allow for. Hell, Simon Bridges might even hang on and win in 2020, which would make it a bit difficult to imagine a newcomer then quickly taking the leadership.

Then there’s the question of electability to consider. Luxon ran a very big business – good for him. Other MPs currently in parliament have been doctors, Crown prosecutors, TV personalities, religious ministers, social activists and so on. The current PM and finance minister both came up through the ranks as parliamentary staffers, and so far they’re looking fairly electable, according to the polls. Nobody, to the best of my knowledge, has any idea what the voting population at large thinks about Luxon. Are they too bound to the whims of destiny?

The idea that a business leader is a more attractive prospect to voters than any of the rest of that seems a bit thin. Comparisons get made to John Key, because after all, both he and Luxon are rich guys. But it ignores that Key’s tenure as PM began when his sunny optimism was contrasted with an increasingly dour and tired Labour government. And after all, it’s only at the very start that MPs have outside jobs – by the time they’ve run for election, they’re all just politicians.

There’s always a race with these things. Have the first take, be the most savvy, call it before it happens, make a prediction that will look like genius if it comes off. But it’s just noise. Let’s all just have an in-flight lolly and calm down.

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