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PoliticsJuly 23, 2017

The first Green Party campaign ad for 2017, explained


In the third of our series mining the truths from the political promos, Toby Manhire overthinks ‘Great Greens’.

Already the Spinoff has turned its groundbreaking and vandalistic attention to the National Party’s “Let’s Get Together” and the Labour Party’s “Fresh Start”. Today it’s the turn of the Greens, whose first campaign ad was well ahead of the field, emerging into the digital wonderland more than three months ago.

It includes spelling. It includes lots of people. But does it, crucially, include any boats?

Here’s their ad as released; below that, our annotated edition.

Want more politics? Check out the Spinoff’s Gone By Lunchtime political podcast, hosted by Toby Manhire with Ben Thomas and Annabelle Lee.

Listen to the latest episode here, or subscribe on iTunes or Stitcher.

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