PoliticsJuly 23, 2017

The first Green Party campaign ad for 2017, explained


In the third of our series mining the truths from the political promos, Toby Manhire overthinks ‘Great Greens’.

Already the Spinoff has turned its groundbreaking and vandalistic attention to the National Party’s “Let’s Get Together” and the Labour Party’s “Fresh Start”. Today it’s the turn of the Greens, whose first campaign ad was well ahead of the field, emerging into the digital wonderland more than three months ago.

It includes spelling. It includes lots of people. But does it, crucially, include any boats?

Here’s their ad as released; below that, our annotated edition.

Want more politics? Check out the Spinoff’s Gone By Lunchtime political podcast, hosted by Toby Manhire with Ben Thomas and Annabelle Lee.

Listen to the latest episode here, or subscribe on iTunes or Stitcher.

The Spinoff’s political coverage is powered by the generous support of our members. If you value what we do and believe in the importance of independent and freely accessible journalism – tautoko mai, donate today.

Mad Chapman, Editor
Aotearoa continues to adapt to a new reality and The Spinoff is right there, sorting fact from fiction to bring you the latest updates and biggest stories. Help us continue this coverage, and so much more, by supporting The Spinoff Members.Madeleine Chapman, EditorJoin Members

Get The Spinoff
in your inbox